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At LexisNexis Intellectual Property, we believe that whenever a person works on a patent and understands the future trajectory of a specific technology, that person has the potential to fundamentally change how society operates. We are proud to directly support and serve these innovators in their endeavors to better humankind. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations, and ultimately achieve superior results. Our overall success is measured by how well we deliver these results.

We are looking for a dynamic, creative and results-oriented Demand Gen. Marketing Manager. Reporting into the Head of Field Marketing (Americas and EMEA), you will work closely with Product Marketing, Digital Marketing, Sales, and other stakeholder teams to help LexisNexis Intellectual Property achieve success and growth with its’ IP and innovation-focused SaaS products and solutions.

  • Strategic Planning/Market Strategy – Develop and implement strategic and tactical plans for demand gen aligned to the core business goals and revenue objectives
  • Demand Gen Campaigns – Design, plan and execute integrated digital campaigns across multiple channels to generate leads
  • Pipeline Acceleration – Create and execute impactful nurture programs to improve conversion rates from leads to opportunities and/or opportunities to closes
  • Customer Focus – Establish a strong understanding of our buying segments, audiences, their needs, and client journeys
  • Positioning – Leverage the messaging developed by Product Marketing to guide all content, sales enablement, and other go-to-market strategies for all market segments
  • Segmentation – Work with Digital Marketing to identify target segmentation by size and market specific to each campaign
  • Competitor and Market Analysis – Understand the competitive landscape and help promote product differentiators in all campaigns
  • Product Launches and Key Releases – Work with Product marketing to develop and execute go-to-market strategies to bring new Daas and SaaS solutions to market through effective market launches, including release updates, communication plans, and launch content to deliver effective marketing campaigns across key channels to meet key business targets
  • Content Strategy – Provide input and feedback to the Content Team on recommended content to support all stages of the buying journey through the channels and formats most wanted by key market segments
  • Content Review – Review relevant content (sales presentations, brochures, web content, etc.) to ensure correct positioning and messaging
  • Cross-Functional Working – Work closely with Product Marketing, Digital Marketing, Sales, and other stakeholder teams. Collaborate with the product marketing team to create and execute high-response campaigns
  • Sales Enablement – Help sales teams penetrate their industry and market segments. Develop (in coordination with Product Marketing) assets to support sales to drive opportunities to close, including collateral, videos, social media content, playbooks/go-to-market assets to communicate with internal and external audiences
  • Networking – Develop and leverage internal and external partnerships and networks to maximize the achievement of business goals
  • Thought Leadership – Inspiring and contributing to thought leadership development and delivery. Support key strategic accounts with pitch and proposal support, e.g., facilitating product testimonials and customer success stories. Inspire PR and Comms and ensure channels are leveraged to drive greater awareness of relevant insights derived from our products.
  • You have B2B demonstrable experience within software companies (data intelligence solutions would be a plus) of developing product marketing plans that enhance customer experience, the digital age, and future-proofing an organization.
  • You have experience across the full marketing mix – through the line experience is critical, and strong digital marketing expertise is desired.
  • You are highly creative and bring strong project management skills and experience working in a global matrix management culture. You are able to manage multiple projects and campaigns simultaneously.
  • You are metrics-driven and analytical. You can prioritize in an agile/fast-paced environment, drive, and achieve results through self and others under time pressure.
  • You are a great relationship manager with customer focus skills able to build relationships with both internal and external parties.
  • You have listening skills in partner dialogue and the ability to communicate and present intelligently at a senior level both internally and externally.
  • You have a positive can-do attitude and are naturally inclined to go above and beyond.
  • You are flexible and can easily adapt to changes.
  • Ideally, a BA/BS or equivalent qualification in Marketing, Business, Communications or other related field and/or relevant experience
  • 8+ years of experience in B2B product marketing, working in high-growth DaaS/SaaS, B2B business
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Excellent English speaking and writing abilities, additional languages are a plus, but not a must
  • Ability to provide examples of go-to-market strategies and programs from prior roles in a related field - with the corresponding impact to revenue contribution
  • Location: US – remote-based.

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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Confirmed 20 hours ago. Posted 30+ days ago.

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