L'Oreal

Plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

Define and Enhance the Brand Social presence

In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Linkedin, Twitter, Instagram, etc…

Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms

In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data

Keep up to date on social media trends and best practices educating internal and external stakeholders

Interact with consumers

Interact with consumers in social media channels using social media management software and related tools, including forums

Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc…

Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

Plan and manage the brand online social activity

Monitor, maintain and strengthen consistent online brand identity

Work cross-functionally to develop appropriate content, if required

Manage the Social and Community component of digital marketing campaigns

Provide internal stakeholders with detailed feedbacks

Produce social media listening and engagement reports for internal and external teams to fuel insight development

Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance

Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction 

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.

• Build the brand image, develop visibility and reinforce locally its reputation over time
• Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity :
• Develop a communication plan with the management committee, validated by the GM
• Implement integrated communication campaigns on major product launches, brand events….
• Manage media relations, including new media relations
• Build a media-mapping: identify the relevant role-players for the brand
• Coordinate with the country corporate communication team
• Manage Public Relations: spokesperson, ambassadors…
• Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy
• Support and advise the Country GM on corporate communication topics:
• Build the image strategy of the GM (content and target)
• Prepare interviews including media-training
• Advise for internal and external speeches
• Manage internal communication for the Brand
• Build an internal communication plan in line with the external plan
• Develop the brand image internally
• Identify issues related to the brand and anticipate crisis
• Recruit, develop and manage a team. Ensure development of expertise and know-how and support organization changes
• Manage the Department’s budget