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The role will primarily be responsible for the strategization and implementation of strategic communications campaign on regulatory issues including raising awareness on regulatory priorities for IPM India. S/he is responsible for developing and delivering effective communication strategies for each key area of the business, identifying and targeting key audiences. This includes media/advocacy mapping and quality research into the reach of publications. The position is also co-responsible for protecting the organisation’s reputation and manage issues by providing reputational management advice and liasoning with the Management.

Accountabilities -

Please identify major end results or accountabilities for the position. These should reflect, when taken together, the main purpose of the position. Please list in order of importance, at least the top 4 or 5 most obvious ones. Try to formulate them using an action verb to describe the role/impact of the job, the output area, any territorial "limits" or constraints, if applicable along with the reason for the "output". Implicit in a well written accountability should be a certain number of measurement indicators. Indicate a maximum of 8 accountabilities. ( * Mandatory to specify at least 1st four)

1) Build and maintain a network of media allies in print, radio and online media to lay the groundwork for the successful pitching of news articles and features on IPM/PMI's position on key issues. This involves the cultivation of relationships in major news beats i.e. Coporate, Policy & political, Health, Tech; with key writers; news and business editors; including new media and key bloggers. Proactively engage with journalists across different key verticals & secure balanced coverage across these.

2) Communicate with press clubs/associations/ KOLS and general journalists to distribute balanced and accurate messages for the purpose of improving IPM/PMI organisational credibility. Proactively utilize the media inquiries as opportunities and react with global data to expand the Company's name on publication to improve corporate awareness and value. The role will also be responsible for creating, managing and measuring the impact of communications campaigns targeting regulators and activists, many of whom are strongly anti-tobacco, which makes the work that much more challenging (and rewarding).Develop a communication program of high profile activities designed to generate significant media coverage.

3) Manage reputational issues and crisis communications. Anticipate, prepare for and implement responses to crisis situations, or other situations where there is a risk of damage to our reputation, or the wellbeing of staff.

4) Execute the corporate campaign over tobacco harm reduction and PMI’s smoke-free vision to gain social acceptance for RRP and its Science. Monitor and measure continuously the effectiveness and efficiency of the campaign and iterates the long range campaign plan. Build and maintain top tier media relationships and drive our teams towards meaningful opportunities to share the smoke free vision.

5) Design and implement a digital communications strategy in line with regulatory objectives. Plan, organize and seek for opportunities including media interviews, roundtable and events, to scale up media coverage with each topic to expand the firm’s visibility. Oversee all external media engagement managing the internal team as well as external agencies. Secure local, national and international media coverage for the following subject areas: RRP, Regulatory, Fiscal and Illicit Trade.

Work Experience - :

Design and implement a digital communications strategy in line with regulatory objectives. Plan, organize and seek for opportunities including media interviews, roundtable and events, to scale up media coverage with each topic to expand the firm’s visibility. Oversee all external media engagement managing the internal team as well as external agencies. Secure local, national and international media coverage for the following subject areas: RRP, Regulatory, Fiscal and Illicit Trade.

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Confirmed 4 hours ago. Posted 30+ days ago.

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