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3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Marketing Automation Specialist, LATAM

Collaborate with innovative 3Mers around the world

As a Marketing Automation Specialist supporting our LATAM Transportation & Electronics Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

  • Developing the strategy and architecture for MA campaigns based on marketing priorities, target persona insight, customer journeys, industry trends and best practices that help drive lead nurturing, engagement and sales enablement/conversion
  • Implementing scalable, repeatable and comparable methods of measurement and performance tracking of Marketing Automation campaigns
  • Ideating controls on all data inputs and outputs related to enterprise marketing automation platforms to drive data cleanliness
  • Ensuring MA related activities adheres to corporate guidelines and laws around contact capture and communication (GDPR, CCPA)
  • Building web form or landing page strategy and architecture for globally led priorities (i.e., contact us, ask an expert, sample/demo request, list signup, gated content)
  • Advocating for end-users across contact and lead generating touchpoints to drive a relevant and differentiated customer experience

Your Skills and Expertise 

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications: 

  • Bachelor's degree or higher from an accredited university
  • Experience in digital marketing and lead management experience in a private, public, government or military environment
  • Experience in marketing automation combined experience with systems such as Eloqua, Pardot, Marketo, and/or other
  • Advanced/Fluent English is required

Additional qualifications that could help you succeed even further in this role include: 

  • Proven experience working with Eloqua and Salesforce
  • Understanding of data privacy and anti-spam legislation
  • Experience in B2B digital marketing
  • Ability to easily transition from high-level strategic thinking to creative and detailed execution
  • Proven ability to manage multiple projects simultaneously in a fast paced environment
  • Customer journey mapping and marketing system utilization experience 
  • Industry Marketing Automation knowledge and best practices 

Supporting Your Well-being 

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

Imagine your future in 3M 

At 3M, inspiration happens daily. Here, science is how the magic happens. Except it is not magic, it is the right science, applied in the right way by the people of 3M. Here, your ideas help shape everyday lives around the globe. Here, you matter. You inspire. Challenge. Create. Thrive. Here, you go. Apply now and discover inspired opportunities! 

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

A 3M é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Confirmed 13 hours ago. Posted 21 days ago.

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