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Leads marketing support to non-hub Markets within an Area, in alignment with national marketing objectives and initiatives. Works under the direct supervision of the Area Marketing Manager (AMM) to develop plays and lead execution of all local marketing activity that requires on-site execution and support (local Sales Meetings, customer events, product trainings and vendor/broker activities). Works closely with AMM, VP Merchandising & Marketing, and local VP of Sales, in executing annual marketing plan and marketing strategies to meet Key Results. Executes all local marketing communications and marketing events in conjunction with the Area Marketing Manager
ESSENTIAL DUTIES AND RESPONSIBILITIES
40 hours per week / 20-30% travel required
Develop tactics at the non-hub markets that align with the center and area initiatives. Support Area Marketing Manager in day-to-day needs.
Help design, create, and execute marketing plays, as well as manage spend on select events, meetings, sponsorships, and incentives held at the non-hub markets.
Oversee marketing and sales activities by organizing and expediting objectives, presentations, meetings, etc., as well as disseminating Market specific information quickly and accurately.
Collaborates with cross-functional teams: VP Sales, Specialists, Chefs and Merchandising team to deliver center led strategies that deliver brand awareness and strengthen market share. Helps craft marketing deliverables and oversees distribution of marketing and sales materials.
Oversees, local market activities that may include meetings, department activities, and/or conferences for attendees from multiple locations.
Asserts understanding of local market trends and consumer behavior to strengthen campaign execution.
Acts as the primary communicator between non-hub and hub markets, ensuring timely and consistent correspondence.
Manages brand guidelines to ensure consistency.
Corresponds with vendors and brokers to ensure compliance with established procedures, processes, and branding, as well as managing seller training opportunities.
Interacts with customers and vendors on local Market activities as determined by Area Marketing Manager; planning, onsite execution, post event and other needs.
Finds opportunities to leverage our social media channels and digital marketing platforms to expand local market footprint.
SUPERVISION
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QUALIFICATIONS
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