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Overview

Location : Chennai 

Position Objective :

  • To assist the business unit in increasing market share, right product offerings and setting financial goals by providing right information & data through a market research analysis & recommendation.

Responsibilities

  • Design, compile and improve marketing metrics to provide operational and strategic information including market segmentation, volume trends by customer, channel, and market, sales history, including gross margin, and marketing campaign performance including ROI analysis of all marketing campaign and sales activities
  • Work closely with the sales and marketing teams to develop reports supporting each manager
  • Deliver timely and accurate reports to management.
  • Develop presentations explaining the company’s performance by customer, geographical region, and market by partnering with sales and marketing representatives.
  • Collect customer demographic information and market data (e.g., competition prices, distribution channels, industry sales) through primary research methods (such as questionnaires, surveys and focus groups) and secondary research (information from industry associations, statisticians and marketing experts). .
  • Organize and maintain key information in a research database.
  • Work with Product Management to identify new market opportunities and work with beta-customers to complete concept-testing for new products.
  • Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
  • Build a marketing dashboard that visualizes key performance indicators and works on a variety of market research/analyst initiatives and makes recommendations
  • Perform benchmarking and business, market, and economic analysis
  • Develop tools and methodologies, conduct research/analysis, interpret/evaluate data for new products or markets, and make internal and external presentations on their findings
  • Discover and evaluate competitive information and strategies, product offerings, pricing patterns and development plans
  • Conducting basic market research to determine market share and other relevant business environment indicators, monitor competitive environment including competitor products and product reviews
  • Conducting research/analysis on quantitative and qualitative data for new product development and product positioning; and to determine relevant business environment indicators
  • Assisting in the management of business efforts to achieve financial and market share goals
  • Other job-related duties as needed to support business efforts and to fulfill positive and proactive Marketing, Sales, and Finance efforts.
  • Help Increase market share, product offerings and awareness, and financial goals of the business unit.
  • Develop a research plan, analyze research results and offer marketing strategies
  • Deliver timely reports to include recommendations to members of the sales and marketing managers and to executive team in concert with overall company goals.
  • Evaluate competitive information and strategies, product offerings, pricing patterns and development plans.
  • Work with World Wide to inialize and implement the Customer Satisfaction Survey regionally
  • To complete the Business Analyst reporting to World wide as and when required

Qualifications

  • MBA in marketing with 5+ years of experience in marketing research
  • At least 3 years of experience in a corporate market research, new product research, or market research capacity, or marketing agency

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Confirmed 6 hours ago. Posted 14 days ago.

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