Job Title: Head – Marketing, Eyecare
Division/Functional Area: Allergan Healthcare India Private Limited
Reports to: Associate Director Sales & Marketing, Eyecare
Department: Eyecare
Location: Bangalore
Holds direct responsibility for the development and effective implementation of a local market plan for the product(s) within the Eyecare business of India. Key member of the Eyecare, India leadership team (when requested, the incumbent may provide input to International marketing planning). The incumbent will lead the in-country Franchise Team to ensure close alignment between brand strategy and country implementation.
This position will be responsible for ONE person
1. Development & Execution of local Tactical Marketing Plans
60%
2. Management and Delivery of Promotional Materials
Collaborate with local Product Managers team to ensure country promotional materials, Congress and HCP Training materials and Trimester promotional materials are managed through local regulatory approval process and are translated and delivered in line with country marketing strategy and local market plan.
Communicates with other Marketing managers in APACMEA to share/learn best practices
20%
3. Sales and Budget Objectives
Collaborates with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for country.
Anticipates competitor strategy, makes recommendations to local BUD/BUM and develops counter-plans.
Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets.
10%
1. Team Management
10%
Education and Experience
Essential Skills, Experience, and Competencies
Briefly explain the business need for the position and describe the primary purpose/function of the job. Please attach an organization chart including proposed change.
Grading Factors:
For this section, describe the nature of and scope of influence or skills required of the position.
Strategic Responsibility: Describe if/how the position sets or influences the business strategy for the organization, and at what level (team, function, region, etc.)
This incumbent will be a member of the senior management team and will be strategically involved in making policies related to the marketing and branding related activities for the entire India Eyecare market. S/He will be responsible for overseeing the day to day marketing operations and will be responsible for identifying cost efficient methods to optimize the resources.
Business Expertise: Describe the degree of business acumen required, including knowledge of how Allergan achieves its business objectives and that of the industry, commercial environment, and competitive products.
Work with multiple stakeholders & regional and global team to determine and refine strategic goals and plans, and ensure that the country Eyecare marketing and promotion plan are well aligned with the overall organization plan
Problem Solving: Describe the nature and complexity of problems encountered and level of innovation required.
The incumbent should be able to align with internal stakeholders to resolve project and/or cross-departmental issues in order to achieve desired objectives
Nature and Area of Impact: Describe the degree to which the position affects the business, and its breadth of impact.
The incumbent will play a key role in driving brand visibility by educating sales team and meeting Key opportunity leaders in India market
Interactions/Interpersonal Skills: Describe the nature and level of internal and external interactions this job has with others and any specific skills required (negotiation, communication, influencing, etc.).
The incumbent should display high level of interpersonal skills. He/she should possess the ability to collaborate, and driving cross functional teams to alignment and action on high-profile and complex organizational challenges. Should be strong on communication (verbal & written) & presentation skills with business audience
Supervisory Responsibility: If applicable, describe authority to hire, promote, and manage performance of employees.
This position will be responsible for ONE direct reportee at the moment. He/she will mentor these individuals for their professional growth
Revenue/P&L (if applicable):
Education and Experience
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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