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JOB Description

Job Title: Head – Marketing, Eyecare

Division/Functional Area: Allergan Healthcare India Private Limited

Reports to: Associate Director Sales & Marketing, Eyecare

Department: Eyecare

Location: Bangalore

Job SUMMARY:

Holds direct responsibility for the development and effective implementation of a local market plan for the product(s) within the Eyecare business of India. Key member of the Eyecare, India leadership team (when requested, the incumbent may provide input to International marketing planning). The incumbent will lead the in-country Franchise Team to ensure close alignment between brand strategy and country implementation.

Supervisory responsibility:

This position will be responsible for ONE person

KEY DUTIES AND RESPONSIBILITIES:

% of Time or

Importance

1. Development & Execution of local Tactical Marketing Plans 

  • Leads the in-country Franchise Team and ensures the team develops and executes local market plans.
  • Contributes to the development of country marketing strategy, receiving core programs from International Marketing and rolling out locally, as well as developing new local programs.
  • Develops the local market plan in conjunction with Country Managers, agreeing split of promotional budget between local programs within country to achieve local market objectives.
  • Identifies clear roles and responsibilities for delivery of local marketing tactics and agrees with the country CM strategies to deliver the budget Communicates the roles and responsibilities to relevant stakeholders including Sales Program team, Sales Management, Agencies.
  • Tracks implementation of activities in the local market plan working with agencies and country team to ensure timely and effective execution.
  • Reviews implementation of the local market plan. When requested may feed back to the International marketing team. Monitors local competitor activities (spending time in field to understand the local market) and ensures local organization and regional marketing are kept up to date.
  • With the country training manager, trains country sales force in the execution of market programs and use of materials.
  • Manage local KOL development plans, local Congresses and new indication launches to ensure alignment with local Business Plan,
  • Reviews International plans developed by International marketing and creates/implements local interpreted plans to meet country goals
  • Work with BUD on forecast, product planning and product launches
  • Develops with BUD/BUM budgets and strategic plans for the country franchise

60%

2. Management and Delivery of Promotional Materials 

Collaborate with local Product Managers team to ensure country promotional materials, Congress and HCP Training materials and Trimester promotional materials are managed through local regulatory approval process and are translated and delivered in line with country marketing strategy and local market plan.

Communicates with other Marketing managers in APACMEA to share/learn best practices

20%

3. Sales and Budget Objectives 

Collaborates with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for country.

Anticipates competitor strategy, makes recommendations to local BUD/BUM and develops counter-plans.

Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets.

10%

1. Team Management

  • Lead, engage and manage the team member to improve compliance, effectiveness and customer focus. 
  • Role model and promote global value system across all interactions.
  • Build a positive mindset and a culture of customer orientation
  • Provide strong proactive leadership to maintain a positive business climate
  • Drive organizational capability by building a highly committed, motivated and capable team, coaching and mentoring managers, providing the leadership to ensure that business plans are successfully executed and objectives are attained

10%

job QUALIFICATIONS (MINIMUM REQUIREMENTS):

Education and Experience

  • University Degree or equivalent (preferably Business/Marketing or Science)
  • Minimum 10 years Marketing experience
  • Experience of Pharmaceutical / Healthcare / Ophthalmologyy industry
  • Sales and/or Sales Management experience preferred
  • Fluency in local language and in English (written and verbal)
  • Project management skills
  • Good analytical skills

Essential Skills, Experience, and Competencies

  • Customer Focus: Ability to build trust (CUSTOMER FOCUS)
  • Planning and Organizing: Ability to work under pressure and be flexible to change (INNOVATION / IMPACT)
  • Initiating Action and Gaining Commitment: High level of initiative with excellent influencing skills (COLLABORATION / IMPACT)
  • Building Trust: Strong listening and communication skills, high energy (PEOPLE and PASSION)
  • Continuous Improvement: Demonstrate innovation and ability to drive continuous improvement (INNOVATION)
  • Passion for Results: Driven execution focus (IMPACT)
  • Takes personal responsibility for and demonstrates a high level of understanding of and adherence to the applicable internal policies, including but not limited to our Code of Ethics and Business Conduct and other policies applicable to your job, and external laws and regulations governing your activities. 
  • Exhibits high business ethics standard in dealing with internal and external stakeholders, including dealing with others honestly and openly, showing accountability, being reliable and trustworthy and being loyal to the company. 
  • Completes all required compliance and ethics related training within required timelines.
  • Encourages a high level of understanding of and adherence to compliance and ethics amongst colleagues and third parties.
  • Fully co-operates in any internal and external audits, investigations and inspections. 
  • Should intake customer complaints, collect as much information as possible, and then forward to Quality Assurance department without fail

If this is a new job please complete the below sections:

Business case:

Briefly explain the business need for the position and describe the primary purpose/function of the job. Please attach an organization chart including proposed change.

Grading Factors:

For this section, describe the nature of and scope of influence or skills required of the position.

Strategic Responsibility: Describe if/how the position sets or influences the business strategy for the organization, and at what level (team, function, region, etc.)

This incumbent will be a member of the senior management team and will be strategically involved in making policies related to the marketing and branding related activities for the entire India Eyecare market. S/He will be responsible for overseeing the day to day marketing operations and will be responsible for identifying cost efficient methods to optimize the resources.

Business Expertise: Describe the degree of business acumen required, including knowledge of how Allergan achieves its business objectives and that of the industry, commercial environment, and competitive products.

Work with multiple stakeholders & regional and global team to determine and refine strategic goals and plans, and ensure that the country Eyecare marketing and promotion plan are well aligned with the overall organization plan

Problem Solving: Describe the nature and complexity of problems encountered and level of innovation required.

The incumbent should be able to align with internal stakeholders to resolve project and/or cross-departmental issues in order to achieve desired objectives

Nature and Area of Impact: Describe the degree to which the position affects the business, and its breadth of impact.

The incumbent will play a key role in driving brand visibility by educating sales team and meeting Key opportunity leaders in India market

Interactions/Interpersonal Skills: Describe the nature and level of internal and external interactions this job has with others and any specific skills required (negotiation, communication, influencing, etc.).

The incumbent should display high level of interpersonal skills. He/she should possess the ability to collaborate, and driving cross functional teams to alignment and action on high-profile and complex organizational challenges. Should be strong on communication (verbal & written) & presentation skills with business audience

Supervisory Responsibility: If applicable, describe authority to hire, promote, and manage performance of employees.

This position will be responsible for ONE direct reportee at the moment. He/she will mentor these individuals for their professional growth

Revenue/P&L (if applicable)

Education and Experience

  • University Degree or equivalent (preferably Business/Marketing or Science)
  • Minimum 10 years Marketing experience
  • Experience of Pharmaceutical / Healthcare / Ophthalmology industry
  • Sales and/or Sales Management experience preferred
  • Fluency in local language and in English (written and verbal)
  • Project management skills
  • Good analytical skills

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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Confirmed 3 days ago. Posted 16 days ago.

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