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Vice President or Senior Vice President, Advertising Research

Stagwell

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between

  • Do what you love. With conviction.
  • Where discovery lives. And impact drives.
  • Celebrate difference. Cultivate belonging.
  • Big thinking. Collectively inspired.
  • Embrace the journey. Be human.

We are seeking a strategic and innovative Vice President or Senior Vice President to join NRG to help shape, build, and grow our Advertising Research practice. We’re looking for someone with extensive experience in advertising sales research, advertising effectiveness research and creative development research, in a supplier side organization. In this role, you will oversee a wide range of team members and initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions for our media & technology clients. If you’re passionate about advertising research; if you enjoy visualizing data and discovering insights with confidence - this opportunity is for you!

  • Support in the development and management of a practice focused on providing insights and strategies to optimize advertising sales and creative effectiveness for our clients.
  • Create innovative research solutions for advertising research, leveraging NRG assets as well as third party providers, that will set NRG apart and drive business growth.
  • Stay up to date with industry trends and best practices in ad sales research and creative effectiveness and incorporate this knowledge into the development of new research solutions.
  • Pursue new business opportunities, and support the sales process through proposal development, presentations, and client meetings.
  • Develop, maintain, and deepen strong relationships with clients, ensuring their needs and objectives are met through our research offerings. Ideally, you will come to the table with a personal network of clients that you can leverage on NRG’s behalf.
  • Serve as a trusted partner to clients, fully understanding their overall business objectives in order to strategically strengthen the relationship.
  • Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
  • Contribute to and leverage thought leadership research to showcase NRG’s expertise and knowledge in advertising research.
  • Experience – We’d love for you to have 8+ years’ experience working in consumer research, or in an analyst/strategy role at a media/technology company (ideally some combination thereof, but supplier side experience is a must).
  • Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
  • Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You live and breathe all things advertising and enjoy staying up to date on industry trends and developments. Small talking or deep diving on these topics fuels you.
  • Executive presence – Experience in handling complex client issues, providing well-informed strategic counsel, at times under tight time pressure.
  • Research practitioner – Expert-level understanding and experience with a range of complex qualitative and quantitative research methodologies. Has a deep understanding of various research methodologies, tools, and best practices related to advertising sales and creative performance. Ability to drive thought leadership research to help build NRG’s profile as a trusted and innovative research provider in the advertising space.
  • Client-centric – Proven experience nurturing and building relationships with clients, confidently providing strategic guidance to them.
  • Business Development mindset– You are excited about proactively driving new business opportunities.
  • Leadership – You have a well-developed research acumen and can lead and develop a team. You have no problem helping with decision making related to team management and resourcing. You are a strong collaborator and can partner effectively with leaders across the business to develop and deliver optimal insights for our clients.
  • Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys.” You have the ability to solve complicated questions using creative and collaborative tactics. You lead the development of research plans as well as deliver game-changing insights.
  • Data viz chops – Expert at navigating data sets and extracting insights. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs, Slides, Keynote and more.
  • Storytelling – Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct, impactful manner. You have great oral communication skills as well.
  • Data analysis techniques – Experience with the following data analysis techniques statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis.
  • Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
  • Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
  • Hawk-eyed attention to detail – Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
  • Great Team Member – Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

This is a full-time, exempt position.

We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.

  • Flexible/Remote work with optional usage of our great offices in Playa Vista, New York, and London
  • Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
  • Medical, Dental, and Vision Insurance Plans
  • 401K with company match
  • 12 weeks paid Parental Leave (baby bonding)
  • Regular performance evaluations with opportunities for promotions and merit increases
  • Educational and training reimbursement plan and other training and professional development opportunities
  • Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
  • Resources available for mental health, inclusive care and family building
  • NRGratitude – our company-wide employee recognition program
  • Regular team/company events and activities including annual summer and holiday parties
  • Pet friendly headquarters and pet insurance options

Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation, and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $150,000-250,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

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