Job Posting Title
Market Research Analyst II
Department
Marketing-Strategic Planning
AutoReqId
73808BR
Status
Full-Time
Standard Hours per Week
40
Job Posting Category
Marketing and Communications
Job Posting Description
Working with the Director of Market Research and Customer Insights, The Market Research Analyst II will be responsible for:
- Supporting the Hospital’s corporate marketing and national reputation building efforts by assisting in the development of market summaries and analyses of key audiences, segments, and clinical service lines.
- Assessing the Hospital’s national competitive position and assisting in creating and updating strategic market studies, data summaries, dashboards, and other reporting assets for use by internal Boston Children’s stakeholders/clients.
- Serving as a central resource for the research, collection, distribution, and presentation of market insights, market share, and competitive data for use by internal Boston Children’s stakeholders/clients.
- Providing comprehensive information and supporting the hospital’s response to major national surveys that rank children’s hospitals.
- Preparing data and performing analyses, as required, to support the marketing process. Reviewing and integrating environmental analysis, general market research, and competitor positioning.
- Assessing operational benchmarks and general economic influences. Developing spreadsheets, charts, dashboards, and presentation materials as needed.
- Monitoring and maintaining the integrity of strategic market databases and systems.
- Providing assistance to the Hospital’s marketing planning efforts by supporting management on related analytical projects.
- Participating in ad hoc market research projects as needed in support of efforts within the department of marketing and communications project areas, such as writing and content development.
- Collaborating with colleagues in marketing and communications to develop analytical frameworks for market data-related initiatives in order to adapt to changes in the healthcare market.
- Providing positive and effective customer service that supports the Hospital’s standards.
To qualify, you must have:
- Bachelor’s degree in finance, economics or marketing required. Master’s degree preferred.
- Minimum 5 years of prior work experience required, preferably in a business, corporate, academic, healthcare, or non-profit environment.
- Understanding of survey methodology, questionnaire design, uses and limitations of both quantitative and qualitative research, and primary and secondary data sets.
- Understanding of and experience with market research methodologies involving social media data, passive data, and big data strongly preferred.
- Work requires the analytical skills to collect information from diverse sources, apply professional principles in performing various analyses, and summarize the information and data in order to inform business objectives and provide insights into key business questions.
- Work requires communication and skills to effectively work with colleagues from a range of teams and hospital departments, many of whom may hold conflicting views or priorities. The ability to mediate fair solutions across multiple internal stakeholders in delivering research and analysis projects is also an expected facet of the job.
- Work requires advanced Excel, statistical analysis, and data modeling skills.
- Work requires well-developed writing, presentation, and organization skills.
Boston Children’s Hospital offers competitive compensation and unmatched benefits including flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.
Office/Site Location
Boston
Regular, Temporary, Per Diem
Regular
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