Job ID 10081094 Location Mumbai, India Business The Walt Disney Company (India)
About the Role:
B2B marketing within Linear entertainment works with Network strategy to land its narrative at scale using a combination of trade media, social media and events designed to address many agencies and clients at one time. He / she will be responsible for execution of the marketing agenda of the linear entertainment network. This incumbent in this role must focus on choosing the best vehicles for delivery of intended messaging decided by network strategy and sales leadership and works with third parties to execute the same. The incumbent will need to work out a plan in coordination with Central PR and Ad sales strategy team to ensure regular and consistent dissemination of messaging designed to highlight the virtues of advertising on Linear entertainment and its superlative associative value.
Context:
Disney Star as India’s No.1 broadcaster and entertainment network with a massive leadership advantage over competition has witnessed significant growth over the last few years in terms of viewership and audience engagement. The leadership edge is consistent across Hindi and regional language genres and our shows occupy most of the top 10 positions across markets. This position is expected to be part of the Entertainment Network Sales Strategy team which is pushing for a stronger linear entertainment narrative and enable frontline sales to extract greater share of ad spends.
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About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).
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