Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The VP, Lifestyle Marketing will oversee Lifestyle Brand Marketing, including content development, integrated marketing management, creative, and marketing strategy. Reporting directly to the SVP of Lifestyle Marketing, you’ll be responsible for spearheading all brand marketing efforts supporting our Lifestyle portfolio brand properties in EMEA. This role embraces strategic planning and execution, oversees brand building, and drives best-in-class support and enablement for our brand licensing partners within region. The VP is also responsible for developing relationships with regional licensing partners to drive awareness of unique product and experiential launches in media, events, merchandise, and endorsements rooted in the annual brand plan. The VP will liaise regularly with internal and external partners to ensure that marketing plans are on budget, goals are being met, and support sales and brand initiatives.
What you’ll be working on
Must Haves:
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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https://www.authentic.com/privacy-policy
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