Job Type
Full-time
Description
Food52 is a next-generation cooking and home company that was named one of the world’s most innovative companies by Fast Company in 2022, with a monthly reach of more than 30 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life.
Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content — recipes, videos, podcasts, cookbooks and more — and outfitting them with products that make them happy. In addition to a highly curated Shop representing hundreds of makers, the Food52 community of brands includes its in-house product line Five Two, lighting and lifestyle goods company Schoolhouse, and the heritage home brand DANSK.
About the Role
The Email Marketing Manager is responsible for owning & managing the day-to-day broadcast email & SMS channels for Food52 & Dansk. This role works cross-functionally to develop the email calendar and briefs and is responsible for the end-to-end email setup, including building, QAing and scheduling all broadcast sends, as well as reporting weekly on email performance & key findings.
Key Functions
Develop & maintain the email & SMS calendar, partnering with cross-functional stakeholders to ensure key messages are aligned with brand priorities.
Manage the end-to-end creative development process, writing briefs based on data-driven best practices and channel insights, evaluating creative and messaging, and providing feedback to ensure the end product meets the marketing brief and key business objectives.
Own weekly, monthly & ad-hoc reporting and analysis of campaign performance, providing insights and thoughtful, data-driven recommendations to leadership and key stakeholders to drive program results.
Build, QA and schedule all email & SMS campaigns; own cross-functional peer review process for finalized emails to ensure flawless execution prior to launching.
Manage robust A/B testing roadmap aimed at driving campaign engagement and revenue growth.
Continuously and proactively evaluate internal and external email programs to identify areas for opportunity to optimize channel performance and drive revenue.
Monitor campaign and file health, providing recommendations to engage and retain subscribers.
Additional Functions
Special projects as requested or required
Qualifications & Requirements
4-6 years experience working in the email marketing channel for direct-to-consumer businesses.
Bachelor’s degree in marketing or related fields.
Experience working in ESPs, including list management, building, scheduling, and QAing emails.
Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights and inform email marketing plans.
Experience working with reporting & BI tools, such as Google Analytics & Looker.
Excellent verbal and written communication skills; comfortable presenting across all levels of the organization including to senior leadership.
Ability to both lead and drive autonomously to tight deadlines with regular updates to key stakeholders.
Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once.
Possess basic knowledge of HTML; able to understand and manipulate HTML code to make minor adjustments to email templates.
You should possess a high attention to details as well as a strong analytical mindset. You should be a results-driven marketer with the ability to independently manage multiple projects and thrive in a fast-paced environment.
Compensation
For residents of CT, NJ or NY the compensation range for this role is $90,000 - $110,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.).
Eligibility
We value culture adds over culture fits and believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.
Food52 is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please contact us at hr.team@food52.com.
Visa Sponsorship
Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.
What We Offer
Our company benefits include accrued paid time off and holidays, a comprehensive insurance package, paid parental leave, 401k plan, a generous employee discount and exceptional on the job training with cross-functional career opportunities. Our wellness and parental leave programs are crafted to support you and embrace a culture of work life balance. And in acknowledgement of a job well done, we regularly enjoy employee engagement activities and community gatherings.
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