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Senior Growth Marketing Manager (International): Ground Breaking Investment Journey – IG Startup

IG Group

Job Title

Senior Growth Marketing Manager (International): Ground Breaking Investment Journey – IG Startup

Job Description

IG Group is incubating a brand-new business venture with the ambition to build an app-first offering that will re-imagine the world of investing. We’re on a mission to deliver a market-leading proposition that inspires confidence, to new and existing consumers globally – we are looking for people with exceptional drive and entrepreneurial spirit to help launch and scale this business.

Our next key hire is for a Senior Marketing Manager to lead our “global” growth activities!

So, Who we are?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our ground-breaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

The role:

We seek a strategic, creative and results-oriented [Senior Marketing Manager] to join the team, and play a pivotal role in shaping the go-to-market, acquisition and retention strategies to launch, and scale the proposition across multiple markets. Reporting to the business unit CMO, you form part of the marketing leadership across London and other international regions, with a goal of driving outpaced growth in an efficient and effective way. You’ll also work in partnership with our Group’s very successful marketing function to align, coordinate and leverage group strategies where appropriate.

This is a new role within an incubated and fully funded venture operating at pace in a startup fashion, and benefits from the sizable power of the parent company. We are seeking a strategic problem solver and a doer, someone comfortable leading change, mobilising the organisation and taking ownership of the impact.

What you’ll be responsible for:

In your role, your responsibilities and deliverables will be focused on:

  • Strategy; build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals
  • Develop, stress test and implement an acquisition strategy across digital performance and partnership channels to deliver against key growth KPIs
  • Create marketing segmentation, targeting and life-cycle frameworks and approaches. 
  • Leading and managing the development of a customer value strategy across CRM, x-sell, and up-sell channels to engage and grow our existing customers and become the best in class for engagement and retention.
  • Partnering with product, technical and customer teams to continually improve performance.
  • Own Test & Learn Strategy / Reporting / Analytics for all Marketing activities.
  • Spot new marketing opportunities, working them up into experiments or projects and driving execution through cross-functional squads

Who we’re looking for:

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role:

  • Proven experience in a senior growth marketing or digital role within a mass-market consumer app environment or digital-first environment
  • Strong knowledge of app store marketing and performance marketing channels
  • Experience in early-stage or scale-up businesses with rapid growth
  • A strategic thinker who can ask the right questions, quickly analyse data, and draw conclusions to drive the business forward.
  • Comfortable working with unknowns and breaking new ground – able to establish your own ways of working to create clarity and establish new business practices
  • True team player – able to collaborate with others and bring together the best of the team to deliver great results
  • Autonomous & motivated – able to work independently where needed and highly self-motivated
  • Able to be the glue across teams, building trust & respect that creates mutual understanding and knowledge

How you’ll grow:

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs, and go for the things you dream of. With internal and external learning opportunities and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

What you’ll get:

  • A market-competitive salary
  • Additional Flexible Benefits Package (12% of salary) – Taken as a mix of Salary, Private Medical (single/family), Dental, Life Cover, Critical Illness, Gym, Investment opportunities etc.
  • 25 Days holiday, +1 extra day for your Birthday and +2 additional volunteering days
  • The option to buy or sell holiday days
  • Unlimited access to the LinkedIn Learning Platform
  • A comprehensive global and local onboarding process
  • Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organizing events & projects that foster an open, diverse and inclusive culture
  • Option to participate and create ESG initiatives based on IG Brighter Future Fund

Where you’ll work:

We follow a hybrid working model and will require an average of 3 days a week in the London office, to collaborate with colleagues and the wider Tech Team - we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now!

Number of openings

1

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Confirmed 11 hours ago. Posted 30+ days ago.

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