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Job Description

Primary Function of Position:

Product Marketing Specialist is responsible for supporting and contributing marketing programs for new and existing products to maximize value and sale of da Vinci technologies in Japanese market. The marketing programs includes it’s new product launch plan about new instrument & accessory and develop sales capabilities. Due to wide range of responsibility, thus achieving the goals with team member is critical competency of the position. Product Marketing Specialist does communicate effectively with ISI business partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.

Roles and Responsibilities

This position has responsibility and authority for:

Key Objectives:

  • Plan, contribute new product launch processes and support new product realization process with internal and external business partners.
  • Support Manger to develop business plan and new product launch plan.
  • Document control for IFUs, marketing collateral and regulatory related filling.
  • Manage Product End of Life to optimize product-generations exist in Japan market.
  • Plan and execute down-stream marketing program to increase penetration of digital solutions.
  • Support sales organization by providing sales/marketing tool, education program for the product relative to ISJ growth procedures.

New Product Launch:

  • Manage/coordinate cross-functional launch preparative activities and schedule.
  • Research/analyse industry trend, customer-needs, scientific developments and competitive status.
  • Develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market.
  • Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal.
  • Develop localized marketing materials in collaboration with internal and external business partners.
  • Conduct pre-marketed clinical evaluation working with KOLs.
  • Develop and implement launch initiatives/events.
  • Implement new product training to sales force.

Document control:

  • Initiate IFU translation and create marketing materials
  • Manage the contract document with HCP and 3rd party vender

Support to Sales Organization:

  • Keep update product knowledge of the sales force through close communication on a routine basis.
  • Develop effective selling-support materials for assigned product lines.
  • Implement joint field visit to support product-detailing and demonstrations/in-services.
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Confirmed 3 hours ago. Posted 16 days ago.

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