Publicis Groupe

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.

Job Description

The individual will be a future-focused and creatively driven strategist, who is excited to and able to ignite and inspire breakthrough creativity driven by strong regional insights.

Technical & Product

• Design and execute original methods of primary research producing actionable insights and solutions.
• Synthesize complex information into compelling stories and inspire distinctive creativity across all touchpoints including digital and social 
• Originate coherent frameworks for deriving insights that can be shared with others.
• Engage clients with a clear narrative and overcome challenges through deep understanding of the category, of the culture, of the company, of the consumers and of the world of connections and platforms
• Maintain an authentic relationship with clients, leaders and teams, established in trust and competence. 

Business Acumen & Operational Efficiency

Understanding of the client:

• Work on specific businesses planning across different challenges, occasions and formats
• Nourish and safeguard relationships, maintain regular contact, and build rapport through added strategic value
• Develop strategies and tactics that capitalize on market opportunities to drive brand value for the conglomerate’s master brand.
• Model the ROI of business decisions to develop winning strategic plans.
• Work proactively to present work that is up to date with the latest trends in the industry to drive innovation and growth
• Build and support team processes to identify growth opportunities that meet the clients’ needs.

Building a strategy:

• Create and execute a compelling vision for the brands while setting the strategic direction.
• Using complex data and information, translate concepts into simple but powerful narratives. Present in a compelling manner and sell effectively to the clients.
• Develop a strategic roadmap for the clients and execute against the long-term vision for their digital channels
• Develop a truly integrated, cross-channel strategic plan and drive ideas and insights across new channels with a focus on digital innovation
• Write and publish compelling POVs on topics important to client’s business.

Innovative & Analytical Mindset

Deliver top results:

• Able to win awards for effectiveness and creativity, and drive fame-worthy work.
• Identify opportunities to bring diverse services and incorporate into a broader strategic solution for the clients. 
• Deliver results-oriented relationship marketing strategies for the clients while expanding the overall strategic profile.
• Participate in growth initiatives by bringing in strategy, innovation, technology and great creativity to the table.

Qualifications

• Bachelor's degree is a must and a masters degree is a plus.
• Arabic language proficiency is not a must, but it’s a plus. 
• Saudi Arabia work experience is beneficial.
• At least 5 years of experience in media and advertising, performing strategic planning and leadership.
• Thorough understanding of all aspects of selling, designing, performing and delivering strategic projects.
• The ability to inspire people. 
• The ability to co-ordinate multiple projects of different scales.
• Self-starter and self-motivated with ability to work independently.
• Ability to communicate across all levels of clients and all levels of the agency/client.
• Deep level of understanding of effectiveness.
• Strong organizational skills and attention to detail.