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Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Job Description

As the Assistant Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good attendance and attendees’ experience.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  1. Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign
  2. Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies
  3. Management of websites and execution of enewsletters, as well as using analytics to improve the marketing campaigns
  4. Market/list research to build a hygienic and healthy database
  5. Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits
  6. Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events
  7. Work with trade media and partners such as trade associations to extend promotional reach
  8. Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership
  9. Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
  10. Management of social media sites such as Facebook and LinkedIn
  11. Onsite event management including but not limited to
  • Supervision of survey temps to ensure quality insights are captured
  • Obtaining exhibitor and visitor quotes

Qualifications

  1. Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent
  2. At least 5 years of working experience in the related field is required for the position
  3. Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
  4. Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)
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Confirmed 15 hours ago. Posted 8 days ago.

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