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Digital Content Specialist - Atlanta, GA

Oldcastle Infrastructure

Responsibilities
Education
Qualifications
Benefits
Company Type

Job ID: 493443

Exempt

Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We’re more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We’re a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we’re leading the industry with innovation and a safety-first mindset.

Oldcastle Infrastructure - Built For Life from Oldcastle Infrastructure on Vimeo.

Job Summary

Oldcastle Infrastructure is looking for a talented Digital Content Specialist to join our team and play a crucial role in shaping our digital narrative. As a key contributor, you will craft compelling, informative content across various digital channels, supporting our marketing campaigns, enhancing our website, and engaging our audience through powerful storytelling.

Essential Duties

  • Unified Content Strategy Development: Forge a comprehensive content strategy that aligns with marketing goals, seamlessly integrating compelling articles, blog entries, newsletters, and social media posts to foster engagement and amplify brand presence.
  • Email Marketing Optimization: Elevate email campaigns with engaging narratives and apply insights from A/B testing to enhance content engagement, ensuring each message resonates with its intended audience.
  • Website Content Collaboration: Work in tandem with web development teams to maintain a dynamic and appealing website, prioritizing SEO and user experience to keep content fresh and engaging.
  • Consistent Brand Voice: Ensure a uniform and authentic brand voice across all digital content, from social media to email communications, reinforcing brand identity and audience connection.
  • Data-Driven Content Analysis: Utilize analytics tools to assess content performance, leveraging data to refine and optimize content strategies for improved engagement and reach.
  • Innovative Content Ideation: Collaborate with marketing, design, and product teams to brainstorm innovative content ideas, pushing creative boundaries to enhance content quality and audience impact, while tailoring efforts to meet the specific preferences and needs of target audiences.

Education/Experience

  • Bachelor's degree in Marketing, English, Journalism, or related field.
  • 2-4 years of relevant experience in content writing or digital marketing, with a strong portfolio showcasing your writing skills.
  • Expertise in writing, editing, and proofreading, with the ability to adapt content style, tone, and voice across various platforms.
  • Proficient in SEO best practices and content optimization for digital engagement.
  • Experienced with content management systems and email marketing tools.
  • Capable of managing multiple projects in a dynamic, fast-paced environment.

Knowledge/Skills

  • A creative and strategic thinker passionate about storytelling and engaging audiences through exceptional written content.
  • Solid research skills to ensure content accuracy and relevance.
  • Excellent communication and teamwork abilities, comfortable working with cross-functional teams.
  • Experience writing within the construction or infrastructure industry is highly valued.
  • Comfort and familiarity with using AI prompts and defining AI personas for digital content creation is a significant plus.

What CRH Offers You

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • A diverse and inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link. 

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Confirmed 15 hours ago. Posted 30+ days ago.

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