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The Four Seasons Hotel Baku is looking for Public Relations & Communications Manager who shares the brand’s and property’s passion for excellence and is enthusiastic about creating the ultimate service experience.

The PR & Communications Manager will continue develop, generate and execute awareness of Four Seasons Hotel Baku and its key offerings through digital presence including but not limited to all forms of social media, email marketing, mobile communications, and online reputation management. In addition, work directly with the Director of Marketing of the property to lead the execution of public relations and marketing strategies including media visits and coverage, tracking of all related efforts, and other initiatives as directed. The successful candidate will be responsible to:

  • Development and execution of an annual strategic PR, social media, and Marketing Communications plan that supports business goals and promotes programming, experiences, and offerings of the Hotel.
  • Understand the Hotels’ marketplace, key consumer trends and competitive landscape to devise data-led PR and Marketing Communications strategies that drive competitive edge and market share gains for the assigned Hotels.
  • Act as a subject matter expert to enable insight-led decision-making, create impactful integration, and develop messaging and storytelling opportunities within the assigned Hotels. 
  • Overseeing hotel’s web and App content in alignment with Hotel’s positioning and business objectives.
  • Providing market insights with deep understanding of Hotel’s marketplace including market trends and shifts, ongoing competition’s marketing and social media communications and online activities.
  • Managing corporate and external agencies relationships, act as brand guardian in providing marketing briefs and brand guideline.
  • Teaming up with F&B and Spa teams to develop promotional and marketing activities calendar to maximize revenue opportunities
  • Partner with key business stakeholders and department heads to forge alliances and establish a seamless consumer experience supported by all functions. 

Consumer Insight and Performance Management

  • Leverage in-market intelligence, consumer insights and provide strategic recommendations to enable data-led decision-making.
  • Establish a robust success measurement framework ensuring activities are monitored and optimised against the pre-established KPIs.
  • Conduct monthly performance reviews with third-party agencies to establish a forward-looking approach to marketing planning, ensuring digital opportunities are maximised.
  • Monitor Hotels’ and competitor media coverage, social media, as well as online reviews for more in-depth market insight.

Strategic Planning and Implementation

  • In collaboration with the Director of Marketing, own the definition and delivery of the annual PR, Social Media and Marketing Communications strategy and tactical plans for the assigned Hotels. Includes the development of insight-led strategies and tactical roadmap, multi-channel campaigns, acquisition and conversion-focused digital and direct marketing activities, media and influencer relations, storytelling, and content creation.
  • Participate in the crafting of the Hotels’ annual business plans, including setting actions and budgets for PR and Social Media and Marketing Communications programs and tactics.
  • In collaboration with the Director of Marketing, define the property positioning framework, ensuring it is outward-looking, built on insights and reflective of brand DNA.
  • Create annual planning calendars covering all aspects of Hotel PR, Social Media and Digital Marketing initiatives and campaigns ensuring activities are relevant and timed to support Hotels’ commercial goals.
  • Ensure global brand initiatives and campaigns are fully leveraged to showcase Hotels’ relevant offerings in the local market.
  • Identify and explore in-market partnership opportunities to unlock access to additional PR, Social Media, Marketing and commercial opportunities.
  • Manage budget and expenses associated with PR, Social Media, Marketing Communications plans.

Hotel PR & Marketing presence and content development

  • Oversee and optimize online and offline presence of Hotels, including the development of integrated PR, Social Media and Marketing Communications activities that generate differentiating stories and fuel brand equity.
  • In collaboration with Global and Area Marketing teams, develop DNA-infused ownable destination content that taps into search intent and showcases each Hotel’s distinct offerings and experiences. 
  • With the support of the PR Team members, ensure all Hotel PR, Social Media and Marketing Communications content, including photography, video, press room, advertising, direct mail assets, and collateral, is in keeping with brand guidelines
  • Responsible for editorial direction and presence of Hotels across PR, Social Media and Marketing Communications, ensuring content is rooted in the property positioning, and is in keeping with brand aesthetics and tone of voice.

Demand Generation and Acquisition

  • Ensure Hotels leverage the full range of global Marketing and Digital Programs including SEO, PPC, Paid Social, Display, Programmatic.
  • Define an annual digital marketing and direct marketing strategy and plans by working closely with the Senior Director of Marketing and Director of Revenue in identifying key opportunities and gaps in business. 
  • Works closely with the F&B and Spa teams to develop promotional and marketing activities and calendars to stimulate and capture revenue opportunities.
  • Devise customer acquisition tactics to build local database, while maintaining compliance to privacy guidelines

Leadership & Cross Functional Collaboration

  • Partner with key internal business stakeholders and develop productive strong two-way relationships with Operations, Sales, Marketing Communications and Revenue Management.
  • Establish and develop relationships with Four Seasons Area and Corporate Marketing teams.
  • Inform relevant Corporate and Area teams of planned events and developments that could be of national or international PR value.
  • Proactively identify ways to improve services and process efficiencies.
  • Demonstrate a proactive nature of constant improvement in a fast-paced environment.
  • Establish and ensure adherence to budgets, goals, development plans and performance requirements.
  • Engage in media relations by actively managing professional relationships with local and regional media and influencers. Includes hosting media visits, pitching targeted story ideas, organizing fam trips and photoshoots, entertaining key media and influencer contacts and responding in a timely way to media enquiries.
  • Play a key role in the Hotels’ reputation management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages, managing issues, and crisis communications, working in collaboration with Corporate teams as needed.
  • Proven ability to manage relationships with 3rd party agency partners, guide them in business strategy and tactics, manage activities, and keep them informed of relevant news and updates to drive commercial performance.
  • Oversee the Hotels’ social media content strategy and manage property social media channels.
  • With the support of PR Team members, responsible for curation of UGC (user generated content) and influencer/content creator assets that are brand-elevating and reflective of the Four Seasons aesthetic, leveraging approved brand tools and templates.
  • Ensure content opportunities are fully leveraged across all owned and earned platforms, including FS.com, FS App, In-language sites, and B2B platforms (preferred partner website, B2B communication tools and newsletters, etc.

Skills and Abilities:

  • A minimum of 5 years work experience in Public Relations and Marketing Communications
  • Previous experience in Luxury Retail or Hospitality industry is a plus.
  • University degree (Bachelor's minimum) 
  • Excellent Azerbaijani, English and Russian communications skills (verbal and written), a strong sense of quality, and a creative mindset
  • Experience in formulating integrated Public Relations, Social Media, and Marketing Communications strategies and tactical plans
  • Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.
  • Proficiency in leveraging social media networks and related monitoring tools (Instagram, Facebook, Twitter, LinkedIn, etc.).
  • Strong and effective interpersonal skills.
  • A self-starter that can multi-task and prioritize.
  • The ability to create newsworthy events, develop story ideas and follow through with pitch leads
  • Pro-active towards fast changing and competitive hospitality environment
  • Strong budget management, business acumen, and negotiating.
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Confirmed an hour ago. Posted 30+ days ago.

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