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It's a colorful world - make your mark by joining the BIC team today.
Senior Marketing Manager / Head of Marketing
Company Description
Rocketbook is a Boston-based innovation company with global reach and universal ambition. We believe that jotting down your notes, sketches, and big ideas should be done naturally by hand. We also believe that you should not have to cut down trees to do it, nor cut out the infinite power of digital. We develop products and technology that help people write and share ideas while saving the planet.
We also believe in equality, diversity, and building a team of highly talented and passionate individuals that represent the eclectic universe we live in. We hire people for their character, the desire to give back to the community, their passion to save the planet, and clear values that align with ours. Are YOU prepared to launch with US to help build this vision?
Job Description
The Senior Marketing Manager / Head of Marketing reports directly to the Vice President, General Manager at Rocketbook and is a member of the Rocketbook Leadership Team. This is a critical position that leads the delivery of the in-year commercial P&L and market share objectives. This role is responsible for developing the break-through resusable smart notebook category, brand growth strategy, creating a viral brand identity, thumb stopping creative, launching key innovation initiatives, and optimizing the marketing mix across Retail (Amazon) & Paid media mix (social/search), PR, and B2B. The Head of Marketing is highly connected to the digital landscape and has experience in building digital native brands withing the context of an agile start-up environment and experience of scaling a growing brand/business across channels.
The Head of Marketing is obsessed with digital and has a growth marketing mindset using consumer insight and data to guide action and rapid optimization. This is a hands-on role, which is responsible for:
Qualifications
Additional Information
Rocketbook is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All employment decisions are made based on qualifications, merit, and business needs. The successful applicant will be employed solely by Rocketbook.
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means
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