Description
Position at EssenceMediaCom
We are recruiting a highly motivated and organized Measurement & Analytics Director or Senior Director level, exceptional and driven leader to join our team.
You will be working for one of the world's best marketers, The Coca-Cola Company (TCCC). OpenX from WPP is in a very privileged position as TCCC's global marketing network partner, tasked to deliver lived realities and memorable experiences, that we see Integrated Marketing Experience being pivotal to.
As the Data Science Lead, you will be the core influencer to the operation team of digital data and analytics, and tech function across agencies under WPP and TCCC side too. A very good chance for working with different talents to builds on world class data & tech solution for world's famous marketing brand - TCCC, as well as an opportunity of keep learning by working with diversified experts at this specialise area.
In your day to day, you will be responsible for verifying requirements, defining data architecture, developing an implementation plan, providing thought leadership for all data solutions, including designing data solutions that meet and exceed customer expectations. Through together with team on design & implement data integration and Data Warehouse based solutions using Big Data Technologies.
Your scope will be deeply rooted in E2E data strategy across channels, which ranges from defining the business centric data to inspire the Experiments @ Scale or learning agenda for TCCC business application in short-term and long-term. You will be responsible for delivering excellence across TCCC brands portfolio.
FOUR BEST THINGS ABOUT THE ROLE:
MEASURES OF SUCCESS:
IN THREE MONTHS:
IN SIX MONTHS:
IN TWELVE MONTHS:
RESPONSIBILITIES OF THE ROLE
REPORTING OF THE ROLE
The primary reporting responsibility for this position is to the GCM WPP Open X Media Lead. However, reflecting our commitment to agility, flexibility, and adaptability, the role will also have a dotted-line reporting relationship to the GCM WPP Open X Digital Lead and EssenceMediaCom System Intelligence Lead .
CRITICAL COMPETENCIES YOU NEED TO DEMONSTRATE
PREFERRED TECHNICAL SKILLS
PREFERRED DEGREE'S MAJOR
Open X from WPP
OpenX from WPP is an entirely new offering created for The Coca-Cola Company that is integrated at its core and unprecedented in its scale. This industry-leading approach to modern marketing allows for seamless integration of bold ideas and creativity with end-to-end experiences that are informed by data and optimized in real-time. Our work spans across the company's five-category beverage portfolio in more than 200 countries as well as global tent-pole marketing efforts including FIFA and the Olympics. OpenX from WPP provides access to our entire agency network of over 100,000 experts unlocking access to the best talent, capabilities and resources in and outside of WPP. Combining scale and agility, OpenX from WPP supercharges creativity and is a multiplier for change and growth.
About GroupM China
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
Discover more about GroupM at www.groupm.com.
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Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
EssenceMediaCom
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