The Senior Manager, Digital Marketing Strategy is a new and exciting role at BCBSMA. This position will be responsible for site strategy and content management across all digital properties at the organization. Improving digital satisfaction and performance are key goals for the business and this role will be responsible for leading a cross-functional team to deliver against these goals.
The ideal person for this role is a highly strategic thinker, with extensive technical knowledge of the digital space and a good handle of the content landscape. They will lead the day-to-day management of the site(s) and guided by our Consumer Experience and Content Strategy leads, will be responsible for approving all site content before it is published. This role will work closely with the brand and strategic marketing leads to ensure all marketing efforts have landing experiences built to deliver on the communications being promoted. This position will also need to exert influence across the organization, educating groups on web best-practices, holding firm on editorial calendar choices, and building and managing a site governance process to ensure adherence to strategic plans.
This role is eligible for the Flex persona.
Your Day to Day:
What You Bring:
#LI-HYBRID
High school degree or equivalent required unless otherwise noted above
Hingham
Full time
Salary Range: $119,880.00 - $146,520.00
The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.
This job is also eligible for variable pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
WHY Blue Cross Blue Shield of MA?
We understand that the confidence gap and imposter syndrome can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.
As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay “in the know” on all things Blue.
At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.
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