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Description

Want to see your vision have an impact? As a Associate Trade Marketing Manager, Personal Care with Reckitt, you’ll have the freedom to own the strategy and see the results in stores around the world.

Associate Trade Marketing Manager, Personal Care

Parsippany, NJ

Competitive Salary & excellent benefits package 

Working with a portfolio of leading brands, you’ll own the channel / category strategy. You’ll increase our presence in stores. You’ll strengthen our brands and ensure we have the right product, marketing and promotional activities in place. You’ll create the vision and take practical steps to see it come to life.

You’ll succeed because… 

…you’re highly analytical, comfortable forecasting and working with a wide range of data to make fact-based decisions. With a background in sales or marketing, you’re able to translate plans into customer marketing actions. Like us, you’re results-orientated and entrepreneurial. You can develop strategies based on real world insight. And your communication skills mean others will share your vision.

You’ll love it because… 

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 

Responsibilities

  • Trade Marketing is a lead function with RB, responsible for Defining, Designing and Delivering the go to market strategy for our leading portfolio of brands. To be successful in this role an Associate Trade Marketing Manager (ATMM) must embody the RB core values of Ownership, Entrepreneurship, Partnership and Achievement 
  • Defining the go to market strategy means working closely with our consumer Marketing and shopper insights functions to identify the key insights that will shape channel, category, and brand dynamics over the coming 12-18 months. It is the responsibility of Trade Marketing to then turn these insights in a Category Growth Platform (CGP) that set out a compelling vision for our retail partners and a clear roadmap for internal stake holders on what it will take to win in the market. To excel in this facet of the role, the incumbent must have a strong analytical skill and an ability to quickly learn and understand the category growth drivers (trade in, trade up etc).
  • Designing the go to market strategy means developing guideline in the form of a Local Success Model (LSM) that provide each sales team in each channel with clear rules for engagement on each 4P. These LSMs need to be rooted in shopper and consumer understanding and deliver category growth for our retailers and both share growth and financial return for RB. The Associate Trade Marketing Manager must have excellent financial acumen, to model and validate the return on investment of their proposals. Within this part of their role the Associate Trade Marketing manager will be responsible for 

o The creation of the future New product development 4P launch strategy (by channel).

o Ideation and creation of base business development initiatives (BDIs).

o Development of an ROI based promotional strategy by channel.

o Assortment and placement strategy that is rooted in shopper insights & GMROI.

o Set the pricing strategy that fits with the brand positioning and our CGP model.

o Providing the sales input in the brands annual planning process

  • Delivering the go to market strategy means ensuring the brands plans are externalized with excellence. This entails developing the sales materials (presentations, demo’s, samples etc) and supporting the sales team by attending key calls with the top accounts as the brand/category expert. AdditionallyAdditionally, to this Trade Marketing is responsible for tracking the performance of brands and innovation to quickly identify the opportunities and then working with the sales and brand marketing teams on a day-to-day basis to optimize/overdrive. Finally, the Associate Trade Marketing manager is the custodian of the 4P strategy and is responsible for driving LSM compliance across specified retailer/channels. 

Qualifications

  • 4-year college degree (MBA a plus)
  • 4+ years of work experience in Sales and/or Marketing, including eCommerce 
  • Proven analytical skills
  • Strong oral, written communication, and presentation skills
  • Computer proficient (Microsoft Office, Nielsen/IRI)
  • Strong organizational skills
  • Good interpersonal and time management skills

#LI-Hybrid

Equality

At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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