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Global Market Research - Market Research Analyst

General Motors

Job Description

Hybrid:

This role is categorized as hybrid. This means the successful candidate is expected to be at the Warren Technical Center three times per week, at minimum or other frequency dictated by the business.

The Role:

Global Market Research (GMR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions. This is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why” and identify implications of the data.

What You'll Do:

  • Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
  • Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
  • Assist research manager in framing the specific learning objectives of the internal client for primary research.
  • Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
  • Develop quantitative questionnaires and qualitative discussion guides.
  • Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
  • Identify key insights from data analysis.
  • Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
  • Build the required purchasing documents and monitor supplier invoices.
  • Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

Additional Job Description

Your Skills & Abilities (Qualifications):

  • Bachelor’s degree
  • 2+ years of Market Research or related work experience
  • Ability to deal with low to medium complexity assignments, seeking assistance as required.
  • Willingness to ask questions, take initiative and be resourceful.
  • Confidence to help guide internal clients through research planning, execution, and insight phases.
  • Demonstrated ability to work well in a collaborative team environment.
  • Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
  • Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Product Teams, Marketing, Planning, Engineering, Design, and suppliers).
  • Outstanding organizational/project management skills.
  • Strong attention to detail.
  • Ability to work on multiple projects of low to moderate complexity simultaneously, managing deliverables and deadlines.
  • Strong written & oral communication skills; ability to construct clear and concise reports.
  • Proficient in the use of Word, PowerPoint, and Excel.

What Will Give You a Competitive Edge (Preferred Qualifications):

  • Experience using M-Tab
  • Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
  • Familiarity with statistical concepts and applications
  • Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
  • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
  • Company and matching contributions to 401K savings plan to help you save for retirement;
  • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
  • Tuition assistance and student loan refinancing;
  • Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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