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Associate Manager - Media Operations

Gap Inc.

About the Role

This is a role in the central digital organization of Gap Inc. The media operations team supports all Gap Inc brands and markets to enable best-in-class digital advertising at scale. This role is a partner to the media strategy teams within Gap, Old Navy, Banana Republic, and Athleta, as well as the data & analytics, product management and digital operations teams within corporate HQ.

What You'll Do

  • Process: Work with performance marketing teams to streamline audience selection, distribution and targeting. Includes segmenting customer data, maintaining privacy compliance, implementing tracking tags & other technical operations.
  • Innovation: Support new campaign strategies, working with our agencies and network partners (incl. Google, Facebook, Pinterest, TikTok). Iterate audience segments based on Gap Inc’s customer data inventory and share learnings across the portfolio.
  • Technology: Partner with product management and IT teams to fully leverage our ad tech stack. Develop deep understanding of our customer data platform in order to develop selection rules, distribute audiences and troubleshoot data quality issues.
  • Data: Understand the basic performance metrics that drive our eComm business and customer lifecycle, and log match rate between platforms. Help maintain data privacy compliance in partnership with our legal and InfoSec teams.
  • Growth: The responsibilities of a media operations associate will evolve as we find new ways to deliver great customer experiences across our portfolio of brands.

Who You Are

  • Previous working experience in digital marketing.
  • Experience working with a customer data platform (CDP), customer relationship management (CRM) tool, or managing databases.
  • Experience managing performance marketing campaigns and developing audience targeting strategies.
  • Some knowledge of tag management, tracking pixels, data feeds, data collection and exchange.
  • Strong written and verbal communication skills, ability to translate technical concepts to non-technical stakeholders.
  • Detail oriented with ability to manage multiple priorities concurrently 
  • High levels of autonomy and ability to troubleshoot independently. Creative problem solver. 
  • Excellent interpersonal skills; works well as a part of a team; able to interact with various management levels.
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Confirmed 2 hours ago. Posted 19 days ago.

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