Lifecycle Marketing Manager, Lonely Planet

Red Ventures


At Lonely Planet, we continue to evolve our offering to be a travel platform for the modern explorer. In addition to our iconic travel guidebooks, we are building a connected ecosystem that enables engaged travelers to discover the world seamlessly, whether that means planning trips themselves or outsourcing the legwork to an expert.

We believe that travel is for everyone. It helps us learn about ourselves and the world around us. Our goal is to help more people from more backgrounds to experience the joy of exploration. Because ultimately, we believe that this helps build a kinder, more inclusive, more open-minded world. To deliver on this goal, we are expanding our Product team and looking to bring on a Lifecycle Marketing Manager to own, grow, and innovate on our direct touchpoints with travelers.

What You'll Do:

  • Lead and create Lonely Planet’s direct customer engagement strategy (12 months+)
  • Lead email channel to enhance current strategy and build out new tactics.
  • Audit current processes and systems to recommend potential alternative ways of working/executing
  • Collaborate with design, tech and product stakeholders to build and execute the long-term roadmap
  • Prioritize features and new initiatives that solve user pain points with their travel planning process while meeting key business objectives
  • Collaborate with Editorial and UX Teams to organize usability tests and A/B Testing
  • Define key KPIs to measure the product, audience and business success of the features your team creates
  • Mentor and develop product and email analyst(s)

What We're Looking For:

  • 2+ years of email and/or lifecycle marketing experience and a portfolio of work that backs it up
  • A true growth-stage mentality with an entrepreneurial spirit that is flexible, experimental, and resourceful
  • Ability to see beyond the current landscape and anticipate innovation to unlock future opportunities. Ability to communicate the vision to gain buy-in and resources to capitalize on those opportunities
  • Experience with Agile environments, email systems/tooling, user testing, A/B testing and leveraging data for decision making
  • Ability to keep business and strategic goals top of mind while prioritizing daily work needs. (Think strategically and execute methodically)
  • You are highly analytical, with an ability to influence and drive decisions using both quantitative and qualitative data
  • Strong communication skills and the ability to build solid relationships across the organization


  • Cash Compensation Range: $55,000-112,500*
  • Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, and Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact 

If you are based in California, we encourage you to read this important information for California residents linked here.

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Confirmed 41 minutes ago. Posted 30+ days ago.

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