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NerdWallet is growing its CRM initiatives and is in search of a CRM Marketer to assist with the development, implementation, and optimization of our shopping campaigns. These emails target new and active audiences to drive the majority of revenue for the CRM program through onboarding, cross-sell, browse abandon, and blast campaigns. You'll develop and execute plans to onboard new users and to engage our broad audience, leveraging data-driven insights to drive revenue-generating campaigns.

If you were here 6 months ago, here are some things you might have worked on: 

  • Onboarding optimization - Crafting a vertical-specific onboarding journey focused on improving revenue per user within the first 30 days of registration. 
  • Cross-sell expansion - Leveraging data to drive revenue conversion by effectively cross-selling users on their next best financial product.
  • Creative testing- Collaborating with the creative team to test into various strategies to increase email CTR and revenue.

Where you can make an impact: 

  • Develop and launch campaigns: You’ll own the strategy and execution for your verticals for CRM marketing strategy across email, push, and in-app.
  • Segment audience effectively: Identify and target the right audience by leveraging data-driven insights.
  • Leverage high-impact data: Identify opportunities to harness high-impact data to send the right comms to the right people.
  • Execute lifecycle strategies: Strategically map out user journeys, designing user flows that foster lasting retention and loyalty.
  • Work cross-functionally: You’ll drive alignment with internal cross-functional and external solution partners including Product, Engineering, Analytics, Creative, Business Development and Program Management.
  • Test and Optimize: Continuously optimize campaigns through rapid A/B testing, measuring impact, and iterating for improved results.
  • Measure campaign performance: Monitor and analyze campaign performance data to inform and recommend strategic initiatives.

You are:

  • A results-driven marketer with a proven track record of delivering the right message to the right audience.
  • Highly analytical, able to synthesize insights from various campaigns to shape strategy.
  • Skilled in balancing strategic thinking with hands-on execution.
  • Adaptable and able to thrive in a dynamic environment.
  • A natural leader and team-player who excels in fostering effective collaboration.

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • 2+ years of marketing experience (onboarding marketing experience is a plus).
  • 2+ years of experience developing marketing campaigns using an email campaign management system (e.g., Iterable, Braze, Pardot, Marketo, Responsys, ExactTarget/SalesForce Marketing Cloud, etc.).
  • Experience collaborating with multiple stakeholders in a matrixed organization.
  • Proven track record of successfully ideating and executing marketing campaigns independently.

Where:

  • This role will be based in San Francisco, CA or remote (based in the U.S.).
  • We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Industry-leading medical, dental, and vision health care plans for employees and their dependents
  • Rejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days Off
  • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
  • Mental health support through Headspace
  • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar 
  • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
  • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
  • Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
  • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity and Inclusion, Women, LGBTQIA, and other communities
  • Hackathons, Happy Hours, and team events across all teams and departments
  • Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction 

Lifestyle (Be your best self - we’ll take care of the details)

  • Our Nerds love to make an impact by paying it forward – Donate to your favorite causes with a company match
  • Work from home equipment stipend and co-working space subsidy 
  • Anniversary recognition program – choose from different items and experiences
  • Commuting stipend 

Plan for your future (And when you retire on your island, remember the little people)

  • 401K with company match
  • Annual Enrichment Stipend for learning and development
  • Be the first to test and benefit from our new financial products and tools
  • Access to Rocket Lawyer for online legal support and resources 

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment. 

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

  1. E-Verify Participation Poster (English+Spanish/Español)
  2. Right to Work Poster (English) / (Spanish/Español)

#LI-Remote

#LI-4

Base pay offered may vary within the posted range based on several factors, including but not limited to education, job-related knowledge, skills, experience, and location.

The pay range for this role is

$82,000—$140,000 USD

Read Full Description
Confirmed 4 hours ago. Posted 21 days ago.

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