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Development Director, Direct Response Fundraising

Greenpeace

Bonsai Leadership Group is excited to support Greenpeace USA in its search to find its Development Director, Direct Response Fundraising. 

ABOUT GREENPEACE USA

Greenpeace USA is a global, independent campaigning organization that uses peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For almost fifty years, Greenpeace USA has fought to save the planet from the threat of global warming, destruction of ancient forests, deterioration of our oceans, and the threat of nuclear disaster. Greenpeace USA does not accept funds from any corporations or government entities, safeguarding our independence and ability to speak the truth and act boldly. We recognize the importance of the moment: ours is the first generation to understand and experience the impacts of climate change and global scale ecosystem destruction, and the last generation with a window of time to do something about it. 

Greenpeace USA’s mass fundraising programs support Greenpeace Inc., a 501(c)(4) organization, and Greenpeace Fund, a 501(c)(3) organization. 

THE OPPORTUNITY 

Reporting to the Chief Development Officer, the Development Director, Direct Response Fundraising is responsible for leading the direct response strategy for direct mail, digital fundraising, canvassing, telemarketing and SMS fundraising. This ambitious, results-oriented member of the Strategic Leadership Team will direct the fundraising, implementation, and daily operations of Greenpeace Inc. and Greenpeace Fund. The ideal candidate will have significant experience in multi-channel direct response fundraising, acquiring new supporters and developing supporter relationships to deliver long-term support, managing a large and diverse team, creating productive relationships with digital communications, working with a broad array of vendors, and using data and robust reporting to drive strategy and investment. 

With an emphasis on outstanding interpersonal skills, the Development Director, Direct Response Fundraising will inspire donor loyalty, manage a team, and collaborate with leaders of the Development Team to manage an overall program that ensures the organization has the financial resources required to deliver our mission. The Development Director, Direct Response Fundraising will be an innovative, sophisticated professional with the entrepreneurial spirit required to support well- executed, highly impactful, and scalable programs. The successful candidate will bring a pragmatic, solutions-oriented approach with demonstrated skills in multi-stakeholder engagement, coordination, discretion, and a superior work ethic. 

The Development Director, Direct Response Fundraising will have the following key responsibilities: 

Strategy 

  • Oversee channel activity and direct response campaigns for under $500, including, but not limited to: direct mail, digital fundraising, canvassing, telemarketing and SMS. 
  • Oversee all revenue and retention strategies. 
  • Test new acquisition channels as well as upgrade techniques. 
  • Continually strengthening internal awareness of development as a form of activism, communication, and education by creating strategies to integrate donors, volunteers and activists in fundraising plans. 
  • Coordinate with peers in Communications, Digital, Campaigns, and Distributed Organizing to ensure tight messaging, creative integration, and coherent narratives are shared with supporters across channels. 
  • Lead the development of internal audience strategies to ensure audience insights are embedded into fundraising plans and outputs. 
  • Work with the Development Leadership Team to assess the diversity of donor database in areas of race, ethnicity, geography, age, etc. and identify opportunities to engage new audiences with Greenpeace. 
  • Identify, implement, and monitor new strategies, contemporary techniques, and latest fundraising trends to recruit monthly and one-time donors. Prepare opportunities to test new initiatives in a timeline manner. 

Fiscal Management & Reporting

  • Lead the creation of an annual Direct Marketing budget that focuses on long and short-term objectives, targeting the growth of the net income of the organization. 
  • Monitor and track the annual budget to actuals and support quarterly projections between team members. 
  • In partnership with the Director of Development Operations, provide guidance and direction on fundraising objectives. Prepare monthly, quarterly, and annual reports and financial analyses for the Senior Management Team. 
  • Monitor and review all vendors providing services to Greenpeace’s direct marketing program against contract deliverables, performance of investments, and net income. 

Leadership

  • As a member of the Strategic Leadership Team (SLT), represent the Direct Marketing Team and the Development Department in advancing organizational strategies and objectives. 
  • Lead the Direct Marketing managers in executing the implementation of annual development strategies and plans. Integrate donor-centered approach in the creation of team objectives, training, and planning for direct marketing operation channels. Ensure that planned giving and mid-level work is integrated into the Direct Marketing Team’s work and objectives. 
  • As a member of the Development Management Team (DLT), participate in the annual and long-term planning process for the entire department. Participate in the integration of fundraising programs and strategies within the Development department by sharing content, resources, performance data, and new ideas at the DLT level. 

EXPERIENCE & ATTRIBUTES 

The ideal candidate for Director of Development will possess many of the experiences and qualifications described below but need not possess them all to be considered: 

  • A passionate commitment to promoting advocacy and solutions that address the impact of global warming, destruction of ancient forests, and deterioration of our oceans. 
  • 10+ years of proven success in direct response fundraising for advocacy related issues and at least ten years in leading, developing and managing large and complex marketing teams for mid-sized to large non-profits. 
  • Established track record leading successful monthly fundraising, digital fundraising, direct mail and telemarketing programs with strategies for upgrading mid-level and major gift programs. 
  • Strong expertise in financial management, budget oversight, and timely and accurate reporting of performance against agreed targets. 
  • Proven ability to drive results with a variety of vendors and external consultants.
  • Demonstrated ability to work collaboratively across teams and departments to achieve common goals. 
  • Experience in managing monthly giving fundraising programs, including leadership of programs for the acquisition and retention of monthly supporters. 
  • Superior interpersonal and communications skills with the ability to motivate, inspire, and develop a diverse staff to meet personal and organizational goals and objectives. 
  • Evidenced capability to thoughtfully navigate diversity, equity, and inclusion with a deep commitment to advancing these values. 
  • Demonstrated ability to thrive in a fast paced and deadline driven environment while managing multiple priorities and projects and maintaining attention to detail. 

TRAVEL 

5 – 10% of U.S.-based travel. 

LOCATION 

Remote (East Coast based highly preferred)

COMPENSATION & BENEFITS 

The salary range for this position is $150,000 - $175,000 annually with an anticipated starting salary dependent upon the qualifications and experience of the hired candidate. In addition, Greenpeace offers a comprehensive benefits package that includes: 

  • Health and dental vision insurance, including domestic partnership coverage and flexible spending account. 
  • Eligibility for life, long-term disability, and short-term disability insurance. 
  • Enrollment in 401(k) retirement plan with a 6% employer match after 180 days of service. 
  • Three (3) weeks of vacation in the first 2 years of employment, 4 weeks for 3 – 5 years of employment and 5 weeks for 5+ years of employment. 
  • Paid Holidays 
  • Ten (10) days of health leave and up to 2 days of personal leave. 
  • Twenty (20) weeks of paid parental leave after 1 year of employment. 
  • Twelve (12) weeks of sabbatical after 5 years of service. 
  • Public Transportation Allowance and Bike Benefits Program. 

HOW TO APPLY 

Bonsai Leadership Group has been exclusively retained for this search. To make candidate recommendations or to express interest in this role, please email Careers@BonsaiLeadershipGroup.com and include “GP DRF” in the subject line. All applications must include a letter of interest and a resume. 

This position will remain open until filled. Interested applicants are strongly encouraged to apply at their earliest convenience. Applications will be screened against the criteria listed in this profile. 

All nominations, inquiries, and discussions will be considered strictly confidential. 

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Confirmed 18 hours ago. Posted 30+ days ago.

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