IBM has flagged the Marketing & Communications Assistant job as unavailable. Let’s keep looking.

Omnichannel and Digital Marketing Specialist

1 year maternity cover contract with extension possibility

As Omnichannel & Digital Marketing Specialist you will support in capability building for Omnichannel marketing and Data-Driven Customer Experience. You will drive the implementation of related systems and platforms to ensure marketers are able to implement an impactful and competitive customer experience in line with global digital and omnichannel marketing strategies- utilizing global platforms, tools, and channels.

In this role you will…

  • Be responsible for data-driven customer experience process, AI implementation and omnichannel & digital tool implementation, as well as any new customer engagement channel solution implementation
  • Support marketers in developing impactful omnichannel customer journeys driven by the customer needs and aligned to global customer experience processes, tools and enablers.
  • Use omnichannel and web analytics to track performance of user journeys, omnichannel activities and digital content effectiveness & respective channels, giving optimisation suggestions to our Brand teams.
  • Be a key point of contact and liaison between LOC and Marketing Operations Center (MOC), 3rd party media and marketing agencies, and act as local Content Lab lead
  • Be responsible for GSK.pro strategy, development road map and above therapy area content
  • Be responsible for LOC consent strategy and deployment of Omnichannel consent approach and tools.

Why you? 

Qualifications & Skills:

  • Degree in Marketing, Digital marketing and/or Analytics, Data-science or similar
  • Experience in developing and measuring digital and omnichannel marketing campaigns
  • Experience (or willingness to learn) in using tools for measurement of digital channel performance, e.g., Adobe Analytics, Salesforce Marketing Cloud, Claravine, Power BI, Sprinklr, AI tools, and/or social media platforms
  • Excellent communication skills in English (written and verbal), and ability to interact with both business and tech teams

Preferred:

  • Thrives working under pressure and to tight deadlines
  • Ability to drive priorities in collaboration with key stakeholders
  • Excellent project management capabilities
  • Strong desire and track record to 'make a difference' and add value in the role.
  • Personally flexible and consultative - able to interact and build strong and credible relationships at all levels
  • Ability to set and follow processes and procedures with a high level of attention to detail but flex these processes and procedures when the market or situation changes

Recruitment process: If are selected to proceed in the process, you will have a short virtual call with our Screening team to go through some questions that will support your application. Successful candidates will then be invited to an interview with the Hiring Manager, Monica Rawal.

Application close date: 1st April

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.

Read Full Description
Confirmed 23 hours ago. Posted 8 days ago.

Discover Similar Jobs

Suggested Articles