Wolters Kluwer

Revenue Marketing Manager – India

Our solutions make a difference – and so do our people.

We are currently seeking a Revenue Marketing Manager for the Health - Clinical Effectiveness division of Wolters Kluwer in India. The primary responsibility of the Revenue Marketing Manager is to work with Clinical Effectiveness country leaders and functional marketing colleagues to develop and execute local and regional Go-to-Market strategies. As an expert in the field, you will be responsible for creating and implementing high-impact marketing plans that will build awareness and reputation, generate high-quality opportunities, drive customer retention, and support channel partners. This position requires advanced knowledge of B2B marketing strategies and a proven ability to achieve business objectives. Reporting directly to the Revenue Marketing Director, APAC, you will be responsible for Marketing in India, with the potential for the role to expand beyond the country.

Get to know us at https://www.wolterskluwer.com/en/health

About the role

Collaborate closely with the senior managers for APAC marketing and country managers to develop and execute quarterly and annual marketing plans for target markets, ensuring regional strategy complements and supports global marketing objectives and sales targets.

• Develop and execute multi-touch digital marketing campaigns based on the buyer’s journey to grow and engage audiences; acquire and convert leads across different channels and platforms.
• Work with local vendors, channel partners, and internal Wolters Kluwer teams to create and execute awareness and pipeline generation campaigns, leveraging appropriate global audience and digital campaigns and working on localizing and translating digital and audience program content as required.
• Ensure successful execution of events, webinars, and other marketing activities on time and on budget.
• Create, monitor, and report on pipeline and results using CRM and marketing analytics tools, identifying trends and risks, and implementing actions to ensure future pipeline is sufficient to achieve sales target, including net new opportunity pipeline creation, pipeline acceleration, and pipeline gap initiatives.
• Drive ABM programs: 1 to 1, 1 to Few, 1 to Many, and competitor monitoring in collaboration with local sales teams and ABM marketing team.
• Work closely with the regional sales team to ensure they are aware of and involved in marketing activities and provide feedback on ideas and opportunity progression.
• Work with the product marketing teams and country managers to develop and implement product launch plans for relevant target markets.
• Track and report marketing project timelines, tactical KPIs, and sales results.
• Work with the APAC revenue marketing team to share learning and best practices.
• Manage a small team of Telemarketers in charge of Qualifying high-quality leads and improving the overall quantity and quality of the sales pipeline.
• Accountable for country-specific marketing plans and partnering with regional and global marketing teams to drive overall business objectives.

Develop and execute thought leadership programs that increase awareness and build reputation:

• Understand HIT challenges/trends in the assigned markets and work with content experience colleagues and agencies to develop relevant and compelling material, ensuring it is persona-based, aligned with global audience messaging, and differentiates Wolters Kluwer versus competitors.
• Work with local PR agencies, event agencies, and media partners to implement effective thought leadership programs.

Support retention programs:

• Support retention efforts through participation in international high-touch customer strategy and Top 100 account activities.
• Produce customer profiles and testimonials that highlight the value and impact of CE solutions.

Support Channel Partner Program

• Work with local channel partner managers to onboard, enable and support partners to achieve business growth and deliver on regional objectives related to market development, awareness, education, and pipeline creation.
• Track marketing impact in partner regions by monitoring opportunity progression and reporting KPIs against targets to relevant stakeholders (MDF use, pipeline generation, marketing-assisted wins).

About you:

• 5+ years of broad marketing experience gained in large multi–cultural global companies, using tactics such as digital marketing, C-Suite lead generation campaigns, event management, content marketing, PR, and media engagement, with a track record of generating and managing marketing contribution to revenue.
• Highly creative with experience in devising integrated marketing campaigns that engage, inform, and motivate.
• An understanding of digital metrics to measure each marketing funnel performance.
• Experience in marketing in multiple markets and appreciation of cultural factors that influence ways of working both internally and externally.
• Highly self-motivated individual with a strong work ethic and demonstrated excitement for new challenges and opportunities.
• Proven ability to effectively manage multiple priorities and projects
• Strong organizational and project management skills with excellent attention to detail
• Good communicator with an ability to build positive cross-functional relationships with sales, corporate marketing, and customer success teams
• Extensive experience planning and executing virtual and in-person events
• Strategic thinker with a deep understanding of how marketing can help address business challenges
• Ability to develop appropriate marketing plans that have yielded great results.

Requirements:

B.A. or B.S. degree

International marketing experience is preferred.

Prior healthcare or technology sector experience preferred.

About Us

Wolters Kluwer Health's Clinical Effectiveness (CE) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care.

Our talented team of physician editors, technologists, and product visionaries collaborate to provide advanced clinical decision-support solutions that measurably improve clinical effectiveness by helping clinicians provide optimal care for their patients. Its industry-leading solutions include UpToDate, and a suite of offerings provided by Clinical Drug Information.

UpToDate clinical decision support is trusted by over 1 million clinicians in more than 170 countries to help them strengthen point-of-care decision-making. More than 60 research studies show that UpToDate helps improve patient care and hospital performance, including reduced lengths of stay, adverse complications, and mortality.

Clinical Drug Information provides an aligned medication decision support solution, including both EMR-integrated drug data and point-of-care drug reference information, featuring Lexicomp, Medi-Span, and Facts & Comparisons applications. Impacting more than 13 million lives a day, Clinical Drug Information solutions help save time, reduce medication errors, and enhance patient outcomes for thousands of hospitals and health systems, top-grossing retail pharmacies and payers, and tens of thousands of individual clinicians worldwide