GroupM

Reporting of the role

This role reports to the Associate Director - Social

3 best things about the job:

1. You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
2. It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to “traditional” way of doing business
3. Working with cross-functional teams to drive efficiency and automation at scale.

In this role, your goals will be:

In 3 months:

• Bed down and understand the programmatic setup across the business
• Build out a road-map for what is required to grow the programmatic buying business moving forward

In 6 months:

• Participate in business proposals, leading the programmatic element and supporting in group pitches.
• Ensure that we offer a coordinated and integrated operation with the wider business
• Isolate new business prospects and help grow revenue for existing client

In 12 months:

• Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
• Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients

What your day job looks like at GroupM-Hub:

• Develop strong relationships with counterparts in GroupM-Hub regional teams (Europe, U.S., Asia)
• Lead the training and growth of your local programmatic team
• Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
• Serve as point of escalation for your team and take ownership of resolving challenges
• Provide career development and coaching for your team
• Line manage 2-5 direct reports with as many as 10 indirect reports
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
• Provide support to in capacity planning & resource management for the team
• Present strong and effective communication across all level

What you’ll bring:

• Working experience in Agency, Trading Desks or Programmatic Tech Partners
• Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
• Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
• Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
• Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies
• Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person

Minimum qualifications:

• 6-8 year's professional experience with digital media preferably within a media agency/trading desk
• Experience in Google Marketing Platform (DV360, CM, GA360).
• Experience in top AdTech & MarTech platforms.
• Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
• Hands on experience and knowledge on programmatic platforms.
• Clear thought process & strategy to build on existing businesses.
• Competent in all Microsoft office software

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com

Follow @GroupMAPAC on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.