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Location:

Erickson Senior Living

Erickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states—and growing. Erickson Senior Living develops and manages senior living communities and health services across the country. We achieve industry–leading results in customer satisfaction, driving high occupancy, and positive health outcomes.

The Strategic Marketing Associate is responsible for partnering with the Strategic Marketing Director in developing and implementing marketing plans. This role contributes to maintaining the overall relationship between key stakeholders: the Sales Team, the Marketing & Communications Team and the local community leadership team. The Strategic Marketing Associate partners with the Strategic Marketing Director by managing all pertinent information needed to maintain annual strategic marketing plans and communicate effectively with the plan stakeholders.

How you will make an impact:

  • Actively participate in the robust strategic planning process for each marketing plan
  • Organize and maintain strategy communication
  • Create and maintain a calendar of tactics to effectively execute each marketing plan
  • Participate in weekly status meetings with key stakeholders to review performance of current marketing plan, discuss business needs and adjust plans accordingly
  • Evaluate results to ensure proper and timely re-forecasting and adjustments
  • Cover Strategic Marketing Director and peer Strategic Marketing Associate roles as needed
  • Create, maintain, document and execute all aspects of the integrated strategic marketing plan including television, print, events, direct mail, collateral and digital tactics
  • Monitor performance of tactics and provide relevant solutions to achieve established business goals
  • Manage the creation and execution of enterprise marketing campaigns, including developing and maintaining spreadsheets and other documentation. Responsibilities also include distribution of creative assets and management of review process.
  • Management of ancillary enterprise programs relevant to driving business results
  • Maintain media planning documents
  • Review copy and design elements. Provide feedback and guidance to creative partners to ensure intended marketing strategy is reflected in creative execution
  • Manage prospect data requests with Data Services, Production and Sales partners

Compensation:

Commensurate with experience starting at $60000.00/year

What we offer:

  • Competitive benefits packages including medical, dental, vision, and PTO in accordance with applicable state law.
  • 401k for all employees 18 and over. Company contribution up to 3% once eligible.
  • State of the art community campuses, ongoing expansion plans, and design enhancements to ensure Erickson Senior Living continues to set the standard for senior living excellence.
  • Onsite wellness visits and sick care are available for all employees over 18 years of age.
  • Free onsite parking at all of our communities and corporate offices
  • Education assistance, certification reimbursement, and student loan refinancing partnership programs are available.
  • A "career for life" approach to professional and personal development for our greatest asset; our employees. 

What you will need:

  • Bachelors’ Degree in Marketing, Business Administration, Communications or other related major required.
  • Two or more years relevant experience
  • Superb organization skills
  • Proven knowledge of marketing and sales strategies
  • Excellent communication skills (oral and written)

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.

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Confirmed 3 hours ago. Posted 7 days ago.

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