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Director, CRM, Marketing

Old Navy

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About the Role

The Director of CRM plays an essential role in developing and supporting Old Navy’s CRM strategies. This data driven, customer focused individual will be part of the CRM team whose objective is to understand customer behaviors that drive long term value, loyalty and engagement. This Director will be instrumental in identifying opportunities for optimization, personalization, and demand generation across the Mar-Tech stack.

What You'll Do

  • Drive personalization across all owned digital channels (Site, Email, Push, SMS)
  • Identify opportunities to unlock incremental demand generation w/ in Mar-Tech stack: CDP, CMS, Vendor Platforms [Email, App, SMS]
  • Develop brand roadmap for technology implementation & capability deployment as it pertains to CRM + Personalization
  • Combine customer data and analytics, consumer insights and market research to understand areas of opportunity
  • Develop learning agenda to influence personalization testing in line with overarching CRM strategy and company priorities 
  • Recommend segmentation, targeting, and personalization tactics to improve response & conversion and maximize marketing ROI
  • Oversee budget management across all channels referenced above
  • Develop analysis, reports and hind sights to share with key stakeholders 

Who You Are

  • Strong quantitative background, with the ability to analyze large amounts of data and solve complex problems 
  • Deep understand of marketing technology and capabilities
  • Experience collaborating with cross-functional teams 
  • Comfort navigating large company environment 
  • Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set 
  • 5-7 years of experience in a CRM or marketing role, preferably in a retail environment 
  • Strong data analysis and Excel skills 
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Confirmed 15 hours ago. Posted 15 hours ago.

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