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Company Description

Publicis Worldwide is a global creative network enabling our clients to Lead The Change in their marketing and business transformation. In a world of accelerated change in which new technologies emerge every day, Publicis Worldwide provides strategic creative ideas leveraged by data and technology to help clients succeed in their marketing transformation. With over 16,000 employees in 110 countries, clients include AXA, Carrefour, Cartier, Citi, Diesel, Heineken, L'Oréal, Nestlé, Orange, Procter & Gamble, Renault, Sanofi, UBS, and Walmart. In 2021, Publicis Worldwide was ranked by Cannes Lions as the 4th most creative network. Publicis Worldwide is the creative agency network solution hub within Publicis Groupe.

Job Description

The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic and French language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience. 

They handle projects from concept to final execution. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Copywriter - Arabic / French is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands. 

This talent will be someone who: 

  • Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.
  • Works closely with strategy and business teams to generate ideas based on human insights that deliver results for agency and client 
  • Is able to juggle multiple projects, prioritize, and meet deadlines
  • Investigates industry best-practices and new possibilities 
  • Takes part regularly in opportunity briefs, stretching their creative abilities consistently

Main Tasks

Technical & Product

  • Writing texts (e.g. copy, product descriptions), proofreading, and content editing
  • Ensuring the consistency of prepared content;
  • Works in partnership with creative members to develop creative concepts for marketing materials and marketing campaigns. 
  • Have a keen understanding of all the channels in the 1:1 marketing space. 
  • Understanding of the power of data intelligence to help them achieve the communication challenge. 
  • Required to make conceptual and strategic decisions across a wide variety of clients and industries. 
  • Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language. 
  • Develop and execute strategically-sound creative for cross-channel initiatives 
  • Persuasively present both internally and to clients with credibility, reasoning, and emotion
  • Actively listen to truly understand the ask, client feedback, and internal feedback
  • Ensure communications are produced to the highest standards of accuracy and quality control
  • Deliver fresh ideas and personality while working with existing brand voice and tone
  • Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
  • Researches competitors and the industry to provide insight into trends and creative foresight
  • Partners with the creatives to make the idea, copy, and design a cohesive story

Qualifications

  • Preferably 1 year or more years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
  • Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
  • Bachelor’s Degree in appropriate field of study
  • Has the personality to develop thriving client relations and can lead creative presentations
  • Strong conceptualisation and smart thinking skills
  • Energy, a sense of humor and an open & curious minds 
  • Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
  • A knack for strategic brainstorming, campaign development, creative brief development and creative execution
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Confirmed 9 hours ago. Posted 15 days ago.

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