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Business Development Coordinator Marketing Automation Coordinator Marketing Intelligence Analyst

Akin Gump

Location: California or Texas

Schedule:

California: 8:00 a.m. - 4:30 p.m. PT

Texas: 8:00 a.m. - 4:30 p.m. CT

FLSA: Exempt

Position Type: Full-Time/Regular

Akin Gump Strauss Hauer & Feld LLP is a leading international law firm with more than 900 lawyers in offices throughout the United States, Europe, Asia and the Middle East. We are currently seeking a Marketing Intelligence Analyst in the Marketing Department, reporting to the Director of Business Development, Client Development and Campaigns. 

The Marketing Intelligence Analyst will play a pivotal role in enhancing our understanding of customer journeys, thereby impacting new relationships, service needs, and augmenting cross-selling and acquisition. The role requires a deep commitment to understanding the legal market and services, data in marketing and sales, behavior and intent data analysis, programmatic execution, and reporting. The successful candidate will be a key player in driving innovation and problem-solving using data-driven approaches and engaging with various stakeholders to align business goals and decision-making.

The role is eligible to work a remote schedule but must be located in California or Texas. 

Key responsibilities of this position include:

Business Impact & Strategic Insight:

  • Develop infrastructure for analyzing customer journeys to impact new relationships and service needs.
  • Identify growth areas in cross-selling and acquisition, ensuring profitable investments.
  • Collaborate with leadership and stakeholders to identify new business opportunities and establish client relationships.

Understanding Data in Marketing & Sales:

  • Set objectives for account opening performance, optimizing marketing and sales strategies.
  • Build data analytics pipelines for informed decision-making in marketing and outreach.
  • Execute analytical projects with a structured, hypothesis-based approach for effective sales and marketing.

Customer Journey Analysis:

  • Segment prospects and customers to identify gaps in customer experience and cross-selling opportunities.
  • Develop systems for translating complex data into actionable insights.

Programmatic Execution & Reporting:

  • Provide business intelligence through dashboards and executive reports.
  • Employ an agile approach for rapid adaptation to changing requirements.
  • Craft tests, interpret results, and translate findings for program optimization.

Innovation & Problem Solving:

  • Address challenges using data-driven approaches and build new analytical capabilities.
  • Implement innovative solutions using modern technology platforms.
  • Leverage data assets to creatively solve key business questions.
  • Stakeholder Communication & Engagement:
  • Collaborate with internal stakeholders for aligned decision-making.
  • Communicate complex information succinctly to all organization levels.

Qualifications (Experience, Knowledge, Skills & Abilities):

  • 5+ years of data analytics in marketing or sales
  • Bachelor's Degree required, preferably in Business Administration, Data Science, Data Analytics, Economics, or Applied Mathematics
  • Have an understanding of law firms or professional service environments
  • Proficient in data analytics tools and methodologies
  • Experience with CRM, Experience Management, and Marketing Automation platforms
  • Strong understanding of marketing and sales strategies
  • Ability to translate complex data into actionable business insights
  • Agile in adapting to changing business needs and requirements
  • Strong problem-solving skills with a creative and innovative approach
  • Excellent communication skills, capable of engaging effectively with various stakeholders
  • Experience in programmatic execution and reporting
  • Ability to work collaboratively in a team environment

The base salary range for this position in California is $85,000 to $115,000. Additional information about benefits and rewards can be found here.

Akin Gump Strauss Hauer & Feld LLP participates in E-Verify for purposes of verifying employment eligibility 

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Confirmed 17 hours ago. Posted 30+ days ago.

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