Location: California or Texas
Schedule:
California: 8:00 a.m. - 4:30 p.m. PT
Texas: 8:00 a.m. - 4:30 p.m. CT
FLSA: Exempt
Position Type: Full-Time/Regular
Akin Gump Strauss Hauer & Feld LLP is a leading international law firm with more than 900 lawyers in offices throughout the United States, Europe, Asia and the Middle East. We are currently seeking a Marketing Intelligence Analyst in the Marketing Department, reporting to the Director of Business Development, Client Development and Campaigns.
The Marketing Intelligence Analyst will play a pivotal role in enhancing our understanding of customer journeys, thereby impacting new relationships, service needs, and augmenting cross-selling and acquisition. The role requires a deep commitment to understanding the legal market and services, data in marketing and sales, behavior and intent data analysis, programmatic execution, and reporting. The successful candidate will be a key player in driving innovation and problem-solving using data-driven approaches and engaging with various stakeholders to align business goals and decision-making.
The role is eligible to work a remote schedule but must be located in California or Texas.
Key responsibilities of this position include:
Business Impact & Strategic Insight:
- Develop infrastructure for analyzing customer journeys to impact new relationships and service needs.
- Identify growth areas in cross-selling and acquisition, ensuring profitable investments.
- Collaborate with leadership and stakeholders to identify new business opportunities and establish client relationships.
Understanding Data in Marketing & Sales:
- Set objectives for account opening performance, optimizing marketing and sales strategies.
- Build data analytics pipelines for informed decision-making in marketing and outreach.
- Execute analytical projects with a structured, hypothesis-based approach for effective sales and marketing.
Customer Journey Analysis:
- Segment prospects and customers to identify gaps in customer experience and cross-selling opportunities.
- Develop systems for translating complex data into actionable insights.
Programmatic Execution & Reporting:
- Provide business intelligence through dashboards and executive reports.
- Employ an agile approach for rapid adaptation to changing requirements.
- Craft tests, interpret results, and translate findings for program optimization.
Innovation & Problem Solving:
- Address challenges using data-driven approaches and build new analytical capabilities.
- Implement innovative solutions using modern technology platforms.
- Leverage data assets to creatively solve key business questions.
- Stakeholder Communication & Engagement:
- Collaborate with internal stakeholders for aligned decision-making.
- Communicate complex information succinctly to all organization levels.
Qualifications (Experience, Knowledge, Skills & Abilities):
- 5+ years of data analytics in marketing or sales
- Bachelor's Degree required, preferably in Business Administration, Data Science, Data Analytics, Economics, or Applied Mathematics
- Have an understanding of law firms or professional service environments
- Proficient in data analytics tools and methodologies
- Experience with CRM, Experience Management, and Marketing Automation platforms
- Strong understanding of marketing and sales strategies
- Ability to translate complex data into actionable business insights
- Agile in adapting to changing business needs and requirements
- Strong problem-solving skills with a creative and innovative approach
- Excellent communication skills, capable of engaging effectively with various stakeholders
- Experience in programmatic execution and reporting
- Ability to work collaboratively in a team environment
The base salary range for this position in California is $85,000 to $115,000. Additional information about benefits and rewards can be found here.
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