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GSK is one of the world’s leading research-based pharmaceutical and healthcare companies, and we are on a mission to improve humanity’s quality of life by enabling people to do more, feel better and live longer. We’re undergoing an exciting transformation into a new, dedicated BioPharma company that brings together our cutting-edge therapeutics in Specialty, Oncology, HIV, Respiratory and Immunology, amongst others.

To enable these fundamental changes to our company, GSK Technology is undergoing its own transformation building new, advanced capabilities in Cybersecurity, Cloud Computing, AI/ML, Data & Analytics, Software Engineering and Product Management.

The Director in Medical Affairs for Digital Strategy Implementation will deliver value continuously by consulting with the Medical team to develop and deliver digital and technology requirements in alignment with Omnichannel goals, digital customer, strategy, business process re-engineering, solution design and implementation. The Director ensures cost effective and/or innovative digital solutions are put in place in alignment with each Therapeutic Area’s (TA) business strategy, prioritizing and managing resources. The Director is focused on building and maintaining close partnerships with customers and related solution groups to become the recognized digital and tech expert and sought partner for each Medical TA team.

This role supports business owners within the GSK Medical Affairs TA teams. They play a key role in the hands-on, day-to-day coordination of communications tactics across all channels, and orchestrate efforts on behalf of (and with the express approvals of) the TA. The Director collaborates with internal and external GSK partners across strategy, creative, media, technology, congresses, third-party content publishers, campaign management, analytics, and field teams in order to ensure those groups effectively execute the TA’s omnichannel communications plan.

This role requires experience in delivering multichannel or omnichannel pharma/medical communications campaigns, demonstrable leadership capabilities, cross-departmental collaboration, operational know-how, and doing it all in a fluid, fast-paced environment.

Key Responsibilities

  • Help plan, track, coordinate, and support the execution of omnichannel communications campaigns by ensuring all internal and external partners have requirements they need from the TA business owner to effectively deliver the appropriate scientific information at key HCP touchpoints, through appropriate channels, to the target audiences identified by the TA in its strategic scientific objectives.
  • Help identify the TA’s business needs for internal and external partner teams regarding the usage of HCP engagement data across channels and platforms (e.g., Veeva, 3rd party websites, email, media, social, and other NPP related tactics, etc.).
  • Support the TA by creating/updating of documentation, which may include (but is not limited to) campaign briefs, initiation forms, keyword lists, etc. Documentation to be completed in collaboration with the TA business owner and execution partner (e.g., campaign management team, congress tech partners, DMD/AIM-XR, etc.).
  • Collaborate with the strategic partners and campaign management teams to provide inputs and requirements for user experience scenarios and associated data capture documents to ensure they reflect the needs of the TA and the field team while delivering the optimal HCP experience.
  • Use regularly scheduled meetings and project status dashboards to lead the planning, sharing, tracking, status reporting, and general collaboration activities across the TA’s internally. Keep the TA business owners and their senior management informed of progress and escalate challenges/obstacles that require remediation by leadership.
  • Collaborate with the strategic partners and the TA business owners to provide input as they continually assess and refine omnichannel strategies based on performance and market shifts.
  • Recognize data-related needs based on business objectives and partner with Campaign Management lead.
  • Work collaboratively with senior stakeholders across both Medical and Tech to agree and deliver on GSK’s Digital/Omnichannel strategy in the U.S Medical Affairs team.
  • Ensure project plans for Digital Strategy implementation stay on track and get ahead of possible barriers through frequent contact with those responsible for delivering tactics related to the strategy roadmap.
  • Determine and understand your customer’s digital and technology needs better than anyone, through a combination of qualitative and quantitative analysis, to ensure effective implementation of GSK’s digital/Omnichannel strategy.
  • Evaluate project constraints to collaborate with Campaign Management team on alternatives, risks, and path forward if required.
  • Interact directly with all Digital and Tech groups, business owners/users, external product vendors, data vendors, and offshore support suppliers, building and maintaining strong and effective relationships.
  • Ensure that technical delivery and creative is fully compliant with GSK’s security, quality, and regulatory standards.
  • Encourage use of relevant pharma tech and central services and collaborating with service partners in the identification and delivery of service improvements
  • Collaborate with strategic partners to support and advance modern marketing automation through use case development, implementation, and continuous improvement processes

Why You?

Basic Qualifications:

  • Master's degree with 5+ years or bachelor’s degree with 7+ years of biopharmaceutical, preferably Medical Affairs, and/or technology enablement experience. 
  • You have experience of working within a matrixed organization with multiple stakeholders.
  • You are familiar with the concepts, standards, technology, tools, processes, procedures, hardware, software and services in use for delivering data-driven marketing.

Preferred Qualifications:

  • You are passionate about Omnichannel marketing and the potential for improving how GSK interacts with healthcare professionals, patients, payers and more.
  • You have excellent relationship management, strong influencing and communication skills.
  • You have the ability to drive outcomes and manage client expectations.
  • You have excellent analytical skills and the ability to see the connections between layers of business operations.
  • You have the ability to define the beneficial solutions and the ones which are inefficient for a particular business need.
  • You can build understanding of the business area strategic goals, processes and workflow, and of the technical infrastructure needed to deploy customer-facing content and messaging.

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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.

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