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Director, Performance Marketing - LoopNet

Job Description

CoStar Group Company Intro:  

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

LoopNet:  

LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 13 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.

Learn more about LoopNet.

Role Description:  

This position is responsible for marketing performance globally while growing revenue through our self-service ecommerce channel. You will increase lead generation for field and inside sales as well as improve the ROI and overall volume of sales delivered through marketing-influenced leads. Maximize the performance of all digital advertising output, acting as the performance center of excellence in the department. This role is critical to the successful delivery of the marketing strategy, and the success of the company. 

This role offers a hybrid work schedule of 4 days a week onsite with 1 day remote. 

Responsibilities:  

  • Managing a team of a digital marketing manager and a data analyst, ensuring A-grade performance. 
  • Devising marketing activities including digital lead generation, inbound marketing, social media advertising, digital advertising, and conversion rate optimization with the purpose of achieving our performance objectives 
  • Working with your direct reports and other contributors in the marketing department and the wider business to deliver those activities successfully
  • Observing performance data and suggesting ways to further improve results
  • Devise a scalable methodology for expanding our performance marketing activities into new launch markets as we expand globally, solving for translation and localization in collaboration with in-market country marketing managers
  • Advising colleagues on the performance component of their marketing initiatives; making recommendations on how product and brand marketing initiatives can drive performance outcome
  • Steering our data and analytics strategy to deliver improved transparency on performance metrics, marketing attribution and return on investment
  • Exploring new opportunities for performance marketing and writing detailed business plans for their adoption
  • Overseeing the production of management reporting including a monthly management report
  • Being a leader in the marketing department; working with the Vice President to define and demonstrate the culture of the team, setting high standards and leading by example 

Qualifications:  

  • Bachelor’s degree from an accredited, not-for-profit University or College required 
  • A track record of commitment to prior employers 
  • 10+ years of professional marketing with demonstrable experience in digital and performance marketing for B2B or B2C firms where digital is a key route to market 
  • 5+ years of experience directly managing a team within marketing or product marketing 
  • A skilled people manager with a track record of hiring and managing a team of A-performers 
  • Strong working knowledge of the following disciplines: Digital display advertising, Paid and organic social, lead generation and lead nurturing, Content marketing and inbound marketing, Marketing automation, Lifecycle / journey mapping and persona identification 
  • A self-starter who communicates frequently, brings together teams to achieve stated goals, and avoids or minimizes distractions from the key strategic focus 
  • Demonstrable experience in similar positions, with evidence of achieving metrics-based performance marketing goals 

Preferred Qualifications:  

  • Experience in any of the following categories would be a considerable plus: online marketplaces, digital advertising businesses, or technology companies servicing the real estate sector 
  • Demonstrable experience in high-growth environments with aggressive performance targets
  • Experience in internationally expanding businesses, owning digital and/or performance marketing across multiple geographies and where content/digital experience is delivered in multiple languages 

What’s in it for you?    

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. 

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. 

Our benefits package includes (but is not limited to):

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)  
  • Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. 

#LI-EG1

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

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Confirmed 11 hours ago. Posted 30+ days ago.

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