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OUR PEOPLE POWER OUR PURPOSE 

Join our team and ignite your intention to make a difference. Together, we'll create an experience powerful enough to transform lives, including your own. Discover what happens when physical meets mindful. 

HOW WE SHOW UP 

We are fiercely committed to our core values of empowering everyone, practicing gratitude, building community, growing forward and laughing together. We embrace our differences and foster an inclusive space where everyone can reach their full potential. We uplift, inspire and guide one another. We make time to share the power of yoga together, celebrate milestones and find joy in the present moment. 

ROLE SUMMARY

CorePower Yoga is looking for a Growth Marketing Coordinator to join our Denver-based headquarters. As a Growth Marketing Coordinator, you will work cross-functionally to deliver business results for membership acquisition and retention. Reporting to the Director of Growth Marketing, the Growth Marketing Coordinator will support a wide variety of advertising tactics. The Coordinator will own the under-performing localized marketing strategy across channels, supporting specific geographic markets. The Coordinator will also support on other projects in paid social, paid search, SMS, SEO, and email marketing initiatives.

ESSENTIAL JOB DUTIES

Paid Media

  • Own localized paid Meta strategy for high priority markets and new studio openings from end-to-end
  • Support the buildout of new ads and campaigns on Meta Ads manager, Google Ads manager, and TikTok ads manager 
  • Own paid Meta creative briefing process for Always-On campaigns from end-to-end, using Asana and Google Slides to coordinate with in-house creative team and freelancer

SEO

  • Optimize SEO by managing Yext listings
  • Coordinate with digital team on SEO updates across the site
  • Collaborate with digital team to maintain SEO tracker

Email + SMS Marketing 

  • Own localized email newsletter–“What’s Glowing”
  • Own dashboards and reporting for “What’s Glowing” 
  • Implement localized email SMS strategy and creative briefing process for under-performing markets 
  • Scheduling email and SMS sends using Klaviyo and Attentive
  • Training new interns on Klaviyo and Attentive

EDUCATION, SKILLS & QUALIFICATIONS

Preferred Education and Experience

  • Bachelor’s Degree in Marketing, Communications, Business, or related field
  • 1-3 years of related experience
  • Advertising agency experience in media planning highly preferred 

Knowledge, Skills, and Abilities

  • Experience working in Meta Ads Manager, Google Ads Manager, Google Analytics and ESPs (bonus for Klaviyo) is highly preferred
  • Experience with media planning and buying at an agency or for a national brand is highly preferred
  • Must have foundational understanding of digital marketing tactics such as social media, email and sms marketing, and SEO
  • Proficiency using the Microsoft Office suite, especially Microsoft Outlook 
  • Excellent written and oral communication skills
  • Solid Organizational skills – we are busy! This role is responsible for working on different cross-functional projects with varying needs, timelines, etc.
  • Adaptability – we operate FAST. Things are constantly changing and evolving! Being able to shift focus areas and priorities is critical, and doing so with a positive attitude will result in the most success in the role. 
  • Must demonstrate CorePower Yoga values: Empower Everyone, Practice Gratitude, Build Community, Grow Forward, Laugh Together
  • Passion for Yoga and the Fitness Industry is strongly preferred 

EMPLOYMENT PERKS AND BENEFITS

  • Company offered Medical, Dental Vision plans
  • Life insurance
  • Disability insurance
  • Employee assistance program
  • 401(k)
  • Generous paid time off policies
  • Complimentary all-access membership to CPY, plus one additional person
  • Discount on teacher training and lifestyle programming
  • In studio and online retail discounts (40% off major athleisure brands)
  • Hybrid office environment (in office Tuesday and Wednesdays)
  • Four weeks work from anywhere
  • Free parking
  • Dog-friendly office

COMPENSATION

  • $40,000-60,000 annual salary (Salary to be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data) 
  • Bonus potential up to 10%

WHO WE ARE 

CorePower Yoga is sharing the transformative power of yoga with every mind, everybody, everywhere. We are the nation’s largest yoga studio brand with over 200 locations across the country, digital livestream and on-demand classes, and thousands of passionate yoga teachers providing the opportunity for people to breathe, move and sweat together – discovering the magic that happens when physical meets mindful. 

We believe in the power of connecting with community, making a difference, and the power that is yours from the inside out. 

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. CorePower Yoga is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities. 

CorePower Yoga provides reasonable accommodation and/or modification to disabled individuals to assist in the application process. Any individual requiring accommodation/modification to complete this application should contact Human Resources at HumanResources@corepoweryoga.com.

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Confirmed 16 hours ago. Posted 30+ days ago.

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