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Job Scope:

The role is responsible for developing and leading thought leadership and category growth with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies.

Job Objectives:

  • Create category strategy development & guideline, focusing on pack & place.
  • Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
  • Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
  • Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning, on time promotional calendar
  • Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
  • Coordinate with cross-functions to implement category plan across channels.
  • Evaluate and review implemented marketing activities for developing future plan.
  • Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
  • Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.
  • Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)

Qualifications:

  • Bachelor’s or master’s degree in job related field.
  • At least 5 years of trade marketing, category analyst, commercial finance and FMCG environment experiences.
  • Experience in beauty industry/company/channel is a plus.
  • Candidate from market research also welcome to apply.
  • Ability to analyze large amounts of data.
  • Excellent in English and Thai.
  • Good in presentation and negotiation.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Confirmed 23 hours ago. Posted 19 days ago.

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