The Academy Museum of Motion Pictures furthers the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections. Welcoming visitors from Los Angeles and around the world, the Museum works in active partnership with motion picture artists and specialists, scholars, staff, and diverse communities to contextualize and challenge dominant narratives around cinema, inspiring discourse, connection, joy, and discovery.
Reporting to the Chief Audience Officer, the Vice President, Marketing and Audience Development will be responsible for managing all facets of the Academy Museum’s marketing efforts with the goal to increase general awareness and grow target audiences’ attendance to Academy Museum exhibitions and programs. The individual will be responsible for envisioning and leading strategies to reach annual sales goals and will use data driven and audience-centered methods to inform decisions and direction.
The individual will be responsible for developing marketing campaigns to support all areas of business within the Academy Museum including the general admission tiered ticketing, add-ons, and group sales. Additionally, the individual will drive targeted and strategic campaigns to build local, repeating audiences to support the museum’s robust schedule of film programs and educational offerings. Further marketing support will be committed to the Academy Museum of Motion Pictures retail store, digital projects including original video content and the museum podcast, museum membership, Fanny’s restaurant partner, and the Academy Museum’s robust publications initiatives. The VP, Marketing and Audience Development will be successful at creating comprehensive strategies and targets to build audience, sales, and awareness towards all aspects and facets of the Academy Museum of Motion Pictures.
Collaborating with creative, editorial, group sales, programming, communications, digital, and community and impact colleagues, the individual will be responsible for creating cohesive strategies and implementation tactics to drive general awareness and audience to the Academy Museum of Motion Pictures. Successful candidates will be highly motivated problem-solvers, eager to collaborate, and excited to support the audience-building efforts at the largest film museum in North America.
The VP, Marketing and Audience Development will bring experience and leadership to the following areas:
Audience Research and Evaluation
Grassroots Campaigns and Audience Building
General Awareness
Partnerships
You Will:
Position Requirements
You Have:
Other Requirements:
Salary:
The expected base salary range for this role is $180,000 to $200,000. The actual base pay offered will be determined by factors such as experience, skills, training, location, certifications, education, and other factors permitted by law. Decisions will be made on a case-by-case basis.
Our Benefits:
@museumLI
Full-Time/Part-Time Full-Time Position Vice President, Marketing and Audience Development Location Los Angeles About the Organization The Academy of Motion Picture Arts and Sciences is a global community of more than 10,000 of the most accomplished artists, filmmakers and executives working in film. In addition to celebrating and recognizing excellence in filmmaking through the Oscars, the Academy supports a wide range of initiatives to promote the art and science of the movies, including public programming, educational outreach and the Academy Museum of Motion Pictures.
EOE Statement The Academy is committed to equal opportunity in employment and to creating and valuing diversity in its workforce. Maintaining a diverse workforce is important to the Academy. The Academy enforces a strict policy that prohibits discrimination in hiring, training, compensation, promotion, transfer, or termination, whether on the basis of race, color, national origin, religion, sex, disability, age, veteran status, sexual orientation or genetic information. This includes a workplace that is free of all forms of harassment. Also, to help foster diversity, the Academy uses programs that ensure fairness of opportunity, pay, and growth to all applicants and employees. Every employee of the Academy is required to follow this policy and to preserve the Academy’s commitment to diversity.
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