Gigamon

Description

VP, WW Growth Marketing 

Gigamon is now seeking a WW VP of Growth Marketing with a strong sense of initiative who is passionate, dynamic, creative and has a proven track record for impacting sales with strong marketing programs. Reporting to the Chief Marketing Officer, this position will manage an award-winning team of marketers supporting short and long-term revenue goals – from strategic planning through to execution and analysis. 

The program mix needs to address both channel and enterprise, with both traditional funnel-based programs, as well as account-based marketing (ABM) programs. This role is a savvy tech marketer's dream with budget, strong leadership support, and purview to explore the latest tactics and tools in predictive, content, and account-based marketing. You should be data and results-driven, plus experienced in current demand generation practices and platforms. 

What you will do: 

• Deliver predictable pipeline at scale and create a dominant market position in a space where pipeline is generated from global enterprise accounts. 
• Lead and manage with enthusiasm a team of experienced demand marketing professionals 
• Partner cross-functionally with sales, customer success, and marketing leadership to establish priorities, goals, and targets for pipeline growth, and develop strategic and tactical plans to deliver on those targets. 
• Develop and execute integrated campaigns that seamlessly align digital, email, web, direct mail, PPC, paid media, events, and ABM. 
• Set a vision and strategy for growing share of wallet per account leveraging a mix of highly personalized programs, virtual-events, and community creation. 
• Analyze Return on Investment (ROI) and the effectiveness of marketing programs to optimize future programs based on that learning. 
• Provide clear leadership for the demand generation team by recruiting, motivating, and mentoring a team of high-performing, data-driven marketers who can deliver a qualified and repeatable opportunity pipeline. 
• Develop and execute the company's strategy for acquiring, nurturing, and expanding qualified leads in new verticals. 
• Be a thought leader in modern demand generation and best practices, such as conversational marketing, personalization, ABM, predictive intent, etc. 

What you have done: 

• 8-10 years demand generation experience for high tech, B2B, software or SaaS/Cloud products, preferably in the security domain. 
• Hands-on experience running ABM campaigns with demonstrated success penetrating key accounts at the Enterprise level and persona. 
• Background in key demand creation approaches, including digital, social, web, nurture programs, email, events, webinars, syndication, sponsorships, predictive, conversational, and more. 

Who you are: 

• Must be a strong leader with excellent communication and people skills, and a player-coach mindset. 
• Ability to write engaging campaign copy within the defined style and brand guidelines 
• Strong analysis, strategic and creative thinking, team leadership, planning, organizing, problem-solving skills, and a passion for using data, insights, and trends to understand customer behavior with a test-and-adjust mentality. 
• Excellent project management skills with the ability to multitask, set measurable objectives, manage defined timelines and budgets for each campaign. 
• Ability to work effectively independently and get things done under tight deadlines while juggling multiple priorities 
• Marketing Innovation: Ability to identify and develop innovative ideas to create a proprietary advantage. 

The base salary compensation range targeted for this role based out of Gigamon's Santa Clara, CA, Headquarters office is $285,000 - $315,000, with an opportunity to earn an annual bonus or commission (subject to terms and conditions of the plan). This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. 

Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which may include health and other insurances such as life and disability, and savings accounts such as a retirement plan with company matching contributions or similar, paid time off (holidays, vacation, and sick), tuition reimbursement, employee assistance program (EAP), business travel accident insurance, employee discounts, and employee referral program. Additionally, employees may be eligible to participate in the Profit Interest Units plan. 

We are committed to a diverse, equitable, and inclusive Gigamon. As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other protected characteristic under applicable federal, state, and/or local law.

Gigamon fosters a business culture dedicated to equitable hiring. If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).