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Senior Manager-Marketing - Digital Customer Growth Channels

American Express

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers you can have a breadth of different marketing experiences and do virtually anything from connecting small business to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business and Middle Market segment (SME – Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company. 

The Small Business Customer Growth Marketing team focuses on delivering customer-centric treatments to expand and deepen our relationship with existing Small Business and Middle Market Card Members. 

As a Senior Manager on the Digital Customer Growth Team you will lead strategic projects for these revenue critical programs and ongoing product channel management across treatments such as Card Upgrade/Cross-Sell, Lending Enrollments/Pricing, etc. As a Channel Manager owning these products, you’ll have the opportunity to structure how we engage with our Small Business Customers, through their primary digital Customer portal “My Card Account – MYCA.” You will create and develop the strategy for the Treatment content that they are served within the “Customer portal,” which will in turn deeper their relationship with American Express. Influencing the trajectory of these significant SBS products by spearheading the development and rollout of the MYCA channel go-to-market and offer strategy. Making cardmembers aware of these treatments to ensure they are maximizing their membership value is a top focus area of growth for GCS. This is a highly visible and fast paced role on a growing team that will allow for you to build skills in partnerships, creative development, testing, and campaign analysis. Additionally, this individual will have the opportunity to lead two colleagues.

How will you make an impact in this role?

  • Lead creative development with creative agency and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for MYCA web and mobile channel
  • Manage our team's Test & Learn curriculum: ideate tests, create implementation strategy, organize and track results
  • Responsible for continuous program optimization, results tracking, forecasting and developing key insights to enable decision-making
  • Partner cross-functionally across the organization with many teams, such as, Product, Enterprise Digital, Analytics, Risk, etc. to understand product related changes or enhancements and translate into effective marketing campaigns
  • Leverage data and customer insights to drive channel effectiveness and improve marketing treatments
  • Collaborate closely with internal partners on targeting, product offering, and customer behavior/insights to identify and address opportunities to support and grow the Treatments in your portfolio

Preferred Qualifications

  • Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that unlock growth
  • Ability to manage several inter-related pieces of complex processes with a heavy focus on attention to detail
  • Thought leader with proven success in leveraging customer insights and innovative thinking to deliver best in class customer experiences
  • Exceptional relationship skills -- a person who proactively collaborates, seeks input, and understands others' goals to bring out the best for the business
  • Highly effective communicator with strong interpersonal, oral, and written communication skills
  • Results driver with exceptional sense of accountability and ownership
  • Effective working in 'white space' and comfortable with ambiguity
  • Able to package information and tell a story to different levels of audiences
  • Positive energy and enthusiasm with a "can-do" attitude and strong sense of humor
  • Depending upon level of experience candidates can potentially be considered for a Manager position
  • People leadership experience a plus

Minimum Qualifications:

  • Minimum 3-8 years of relevant work experience
  • Marketing experience
  • Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Confirmed 14 hours ago. Posted 14 hours ago.

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