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Marketing Automation Manager - Digital Marketing - Bangalore, India

MPOWER Financing

THE COMPANY

MPOWER’s borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada. 

As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We’re backed by over $150 million in equity capital from top global investors, which enables fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe strongly in our cause. For us, MPOWER’s mission is personal.

As a member of our team, you’ll be challenged to think quickly, act autonomously, and constantly grow creatively in an environment where fast change and exponential growth are the norm. Ideation and implementation happen very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a “growth company for grown-ups,” where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we’re one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA

THE ROLE

As the Marketing Automation Manager your role is to elevate our messaging program (email, SMS, WhatsApp communications). The ideal candidate will be an experienced email/messaging marketer with hands-on experience working with a variety of Email Service Providers (ESPs) to deliver communication and engagement results. They will be someone who thinks outside the box to constantly improve processes and eager to be hands-on in the process daily. You will have experience communicating to a global, diverse audience with engaging and informative content. Your responsibilities will include:

  • Driving the management of a full-scale international email/messaging program across multiple ESPs 
  • Collaborating across multiple teams including content, marketing, customer service and product to elevate messaging and delivery
  • Driving continued evaluation and improvements to our email and messaging processes and tools, using data as a guiding light 
  • Developing internal guides on best practices, processes and strategies around email and messaging
  • Implementing best practices within customer communications, delivering positive results based upon improvements tracked through consistent reporting 

THE QUALIFICATIONS

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 8+ years of experience producing B2C email/messaging marketing content in financial services, consumer finance, or a similar industry
  • A deep understanding of the importance in addressing a global audience with a strong sense of cultural sensitivity 
  • Superior communication, presentation and facilitation skills with the ability to express complex concepts in plain language to reach broader audiences
  • Strong attention to detail and organization, and highly efficient at developing processes
  • Tech-savvy with the ability to navigate a variety of ESPs and CRMs with a strong understanding of HTML
  • Able to produce high quality deliverables on a tight deadline amongst competing priorities
  • A seasoned leader that manages through mentorship and an open line of communication as a team player. 

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and locations!

In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload, tight deadlines, and a high degree of autonomy. 

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Confirmed 19 hours ago. Posted 30+ days ago.

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