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Company:

Imagine a company that combines the dynamic energy of a start-up and the backing of Siemens, a global powerhouse. A company where ideas, passion, and ingenuity are valued - and - vital to solve the next generation of smart building challenges and help customers achieve net carbon zero goals.

Enlighted is human-centered proptech company that creates positive transformation wherever space, people and work meet through our industry leading technology. We empower organizations with this technology to transform physical spaces into regenerative places that fuel positive impact for people, portfolio, and our planet.

Our team is constantly evolving to deliver exceptional value to customers worldwide and remain at the forefront of future-proofing building with our innovative solutions. If you are passionate about turning everyday spaces into extraordinary places – join us – and start making your impact today.

To learn more about Enlighted, visit us at www.enlightedinc.com

Our Team:

Everything we do at Enlighted is underpinned by our values. We know it is not just what we do that matters, it is how we do it that makes the difference. We expect all team members to live our values and create a culture where everyone is inspired to be their best.

You have a unique opportunity to chart your professional path by owning your development, your career, and your future. We encourage all employees to hone their skills, acquire new ones, and explore continued opportunities within Enlighted and Siemens – the brightest way to advance your career!

Location

Enlighted – Global Technology Center, Chennai

Role

Senior Analyst - Product Marketing

Experience

5 Years 

Responsibilities

1. Product Positioning and Messaging: - Study our products thoroughly to identify key features that resonate with our target audience. - Craft compelling messages that highlight the value proposition of our products, emphasizing unique features and benefits. - Develop clear and concise product positioning statements that differentiates our connected light offerings from competitors.

2. Content Creation and Distribution: - Determine the appropriate marketing channels (print, digital, social media) for content creation and distribution. - Collaborate with in-house or external writers and content creators to produce high-quality marketing collateral. - Manage a content calendar, scheduling the creation and release of each piece of content.

3. Project Management through NPI (New Product Introductions) stage and Budgeting: - Outline product timelines for NPI launch and oversee successful project execution. - Create and manage budgets related to product marketing activities. - Develop and maintain relationships with external vendors whose products or services are essential for our offerings.

4. Sales Enablement: - Work closely with the product management team to ensure alignment between product development and marketing efforts. - Provide sales and other customer facing teams with the necessary tools, training, and materials to effectively sell our products. - Provide sales teams with the necessary resources to effectively sell connected light products - Develop training materials, FAQs, and competitive battle cards. - Monitor sales performance and adjust strategies as needed.

5. Market Research and Analysis: - Stay abreast of industry trends, customer needs, and competitive landscape. - Conduct market research to identify opportunities and challenges. - Analyze customer feedback, sales data, and market dynamics to inform product strategies.

6. Go-to-Market Strategy: - Collaborate with cross-functional teams (product management, engineering, sales, and design) to create effective go-to-market plans. - Define launch strategies, pricing, distribution channels, and promotional activities. - Ensure alignment with overall business objectives.

7. Product Launch and Promotion: - Plan and execute product launches, including coordinating marketing campaigns, events, and collateral. - Work closely with sales teams to equip them with product knowledge and sales tools. - Develop and manage promotional materials, such as product brochures, videos, and presentations.

8. Performance Metrics and Analysis: - Define key performance indicators (KPIs) for product success. - Regularly assess product performance, market share, and customer satisfaction. - Use data-driven insights to refine marketing strategies.

9. Collaboration and Communication: - Foster strong relationships with internal stakeholders, including product managers, engineers, and executives. - Communicate product updates, launches, and marketing initiatives across the organization.

Candidate Profile

Bachelor's /master's degree in marketing, business, or related field • 5+ years of solid industry experience in product marketing or related roles.

  • Alliance and ecosystem exposure will be a significant advantage.
  • Connected lighting industry experience is necessary.
  • Demonstrated experience in marketing technical products, preferably in the lighting or technology industry.
  • Strong analytical skills and ability to translate data into actionable insights. • Excellent communication, presentation, and project management skills.
  • Passion for innovation and staying ahead of industry trend • Proven ability to work closely with product management teams.
  • Bonus Points for experience in an IoT and/or SaaS business with complex hardware and software components deployed across diverse environments.
  • Must be eligible to work in Canada without sponsorship
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Confirmed 7 hours ago. Posted 15 days ago.

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