ROLE SUMMARY
The US Community Activation Omnichannel and Operations Lead will serve a critical role for the Community Activation team to ensure short and long-term success of activation strategies across diseases, communities and individuals impacted by disease states who are not proactive in their care. This leader will be responsible to define the strategic Omnichannel and Operation marketing vision, advance key Omnichannel and Community marketing imperatives, support end to end activation strategy performance and lead readiness efforts for future disease states in the US. There are currently two national programs this role will need to create and lead an omnichannel and operations strategy to support and further measure activation. The first program is Voices for the Heart, to raise awareness of hereditary ATTR-CM in the Black, African American and Afro-Caribbean communities. It was launched in 2021 and expanded to 18 cities in 2023 to reach over 130,000 individuals. The program consists of 36 webinar engagements and 6 pilot health fairs for 2023 supported by omni-channel efforts that include media mix, marketing tactics and new types of engagements. Given the life cycle of this program, it is imperative to continue building measurement and activation planning to measure reach and activation for the community and diagnosis rates for the business. There is an opportunity to further assess the Voices for the Heart program to determine potential expansion into other ethnicities impacted by ATTR-CM for 2024.
The second program is supporting sickle cell where the majority of individuals living with sickle are not proactively seeking care. This role is responsible for creating, building and executing a new program to address this challenge with a possible expansion in 2024. This new program is called Let’s Shape the Change which will launch in 4 markets in 2023 and will execute the 9 engagements to build on for 2024. There is also a possibility to create a 3rd national programming in support of I&I and will require a further assessment on the needs of the business and potential impact on the community.
US Community Activation Omnichannel and Operations Lead, is a mission critical role that will oversee strategy, development, and execution of the US Omnichannel initiatives across channels to drive engagement support for Community Activation. The US Community Activation Omnichannel and Operations Lead will be responsible for leveraging community insights to accelerate and transform the activation strategies, create an innovative plan to reach more disengage individuals and enable exceptional activation experiences.
The candidate will exemplify a deep understanding of the disengaged community needs (individuals living with a disease, caregiver and the surrounding community but not proactive in care), identify and create new ways of engaging with communities with a marketing strategy that aligns with activation strategies and determine the right marketing capabilities to reach three customers: Individuals and caregivers not engaged in the healthcare system and impacted by disease states which the Community Activation team is tasked to drive awareness and empower behavioral change. Lastly, the communities impacted by these disease states and identify ways to support the community partners efforts in driving awareness and empower behavioral change to ensure sustainable efforts are deployed within each market.
The candidate needs to demonstrate the ability to engage people,lead without authority, transform business models, have excellent communication skills, have high learning agility, and be able to work seamlessly with cross functional partners. The candidate will need to demonstrate the ability to navigate new ways of working within marketing, brand teams, CMO and CoLab.
This role will also function as a leader on the Community Activation team and will represent on enterprise initiatives.
This position will report to the US Community Activation Lead
ROLE RESPONSIBILITIES
BASIC QUALIFICATIONS
Key Qualities:
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
LAST DAY TO APPLY: 01/10/2024
Work Location Assignment: Flexible
The annual base salary for this position ranges from $149,200.00 to $241,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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