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ROLE SUMMARY 

The US Community Activation Omnichannel and Operations Lead will serve a critical role for the Community Activation team to ensure short and long-term success of activation strategies across diseases, communities and individuals impacted by disease states who are not proactive in their care. This leader will be responsible to define the strategic Omnichannel and Operation marketing vision, advance key Omnichannel and Community marketing imperatives, support end to end activation strategy performance and lead readiness efforts for future disease states in the US. There are currently two national programs this role will need to create and lead an omnichannel and operations strategy to support and further measure activation. The first program is Voices for the Heart, to raise awareness of hereditary ATTR-CM in the Black, African American and Afro-Caribbean communities. It was launched in 2021 and expanded to 18 cities in 2023 to reach over 130,000 individuals. The program consists of 36 webinar engagements and 6 pilot health fairs for 2023 supported by omni-channel efforts that include media mix, marketing tactics and new types of engagements. Given the life cycle of this program, it is imperative to continue building measurement and activation planning to measure reach and activation for the community and diagnosis rates for the business. There is an opportunity to further assess the Voices for the Heart program to determine potential expansion into other ethnicities impacted by ATTR-CM for 2024. 

The second program is supporting sickle cell where the majority of individuals living with sickle are not proactively seeking care. This role is responsible for creating, building and executing a new program to address this challenge with a possible expansion in 2024. This new program is called Let’s Shape the Change which will launch in 4 markets in 2023 and will execute the 9 engagements to build on for 2024. There is also a possibility to create a 3rd national programming in support of I&I and will require a further assessment on the needs of the business and potential impact on the community. 

US Community Activation Omnichannel and Operations Lead, is a mission critical role that will oversee strategy, development, and execution of the US Omnichannel initiatives across channels to drive engagement support for Community Activation. The US Community Activation Omnichannel and Operations Lead will be responsible for leveraging community insights to accelerate and transform the activation strategies, create an innovative plan to reach more disengage individuals and enable exceptional activation experiences. 

The candidate will exemplify a deep understanding of the disengaged community needs (individuals living with a disease, caregiver and the surrounding community but not proactive in care), identify and create new ways of engaging with communities with a marketing strategy that aligns with activation strategies and determine the right marketing capabilities to reach three customers: Individuals and caregivers not engaged in the healthcare system and impacted by disease states which the Community Activation team is tasked to drive awareness and empower behavioral change. Lastly, the communities impacted by these disease states and identify ways to support the community partners efforts in driving awareness and empower behavioral change to ensure sustainable efforts are deployed within each market. 

The candidate needs to demonstrate the ability to engage people,lead without authority, transform business models, have excellent communication skills, have high learning agility, and be able to work seamlessly with cross functional partners. The candidate will need to demonstrate the ability to navigate new ways of working within marketing, brand teams, CMO and CoLab. 

This role will also function as a leader on the Community Activation team and will represent on enterprise initiatives. 

This position will report to the US Community Activation Lead 

ROLE RESPONSIBILITIES 

  • Develop marketing plan and strategy across individuals, caregivers and community who are not proactive in care digital ecosystem—evaluate current assets and future opportunities to ensure optimal omnichannel experience for the communities steeped in key insights and partnering across teams to ensure a cohesive plan 
  • Create an omni channel operations strategy that includes traditional marketing mix and non-traditional that will truly reach each disengaged individuals at different points in the patient journey where the disengagement may occur to help re-engage. 
  • Lead and influence the ways of working by collaborating with cross-functional partners to monitor KPIs and performance, rapidly adjusting engagement approach based on new insights 
  • Leverage Omnichannel Dashboards from the consumer team brand team, market research, feedback from the communities to evolve metrics plan for test and learn approach. 
  • Capture, collate and share digital learnings and best practices across the Community Activation team and cross-functional partners. 
  • Manage Omnichannel and Operations marketing team A&P budget, partnering with Awareness team and Community Activation Lead 
  • Spearhead additional innovative channels based on uncovered community insights and needs. 
  • Responsible for fostering a productive agency relationship and managing all projects within allocated budget, as applicable. Lead the efforts of collaborating with two CoLab teams and possibly a third depending on new disease state support. 
  • Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance. 
  • Lead overall development of community activation marketing strategy, including strategic activation positioning, target audience identification and segmentation, activation strategic imperatives, activation plan development and execution for disengaged communities across multiple disease states. 
  • Identify and crystalize strategic insights through deep understanding and analysis of market landscape, disengaged individuals unmet needs, patient journeys across the disease states, consumer brand dynamics and positioning, while focusing on marketing development that will drive significant activation and differentiation for individuals, caregiver and communities not engaged across multiple disease states. 
  • Lead key omnichannel activation prioritizations and strategic decisions as part of collaboration with consumer brand team while striving to achieve internal processes that accurately reflect activation opportunity and providing the necessary analysis and support for business needs, e.g. Activation Readiness; Strategic Activation Plan etc. 
  • Function as the community-focused lead throughout market research and analytics planning, community ad-boards, community targeting and segmentation, planning for community focused assets to drive engagements and activations. 
  • Lead development of planning and investment strategy for media mix (earned,paid,owned). Develop analytics and track plans of key performance indicators and return on investment analysis to maximize activation growth. Drive innovative approaches and strategies to reaching and supporting individuals, caregivers and community impacted by disease states and not proactive in care. Create assets that community partners can deploy to sustain awareness and empower behavioral change on an ongoing basis. 
  • Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and support of activation plans. 
  • Offer leadership, mentorship and guidance to activation team members, instilling excitement and motivation for development of high performing teams. 
  • Develop a deep understanding of the disengaged journey across disease states including needs, insights as a critical part of the overall activation communication and marketing mix strategy; identify the need to customize approaches and assets based on geography, demographics and consumption. 
  • Identify the optimal combination of messaging and educational initiatives and the appropriate channels to connect disengaged individuals, caregivers and communities impacted by multiple disease states. 
  • Align with cross-functional partners to collectively drive the strategic vision and shared goals created for a successful activation plan. 
  • Work closely with Analytics partners to employ innovative research techniques that drive identification of key insights resulting in impactful marketing plans. 
  • Work in close conjunction with analytics team to establish defining KPIs and other marketing performance measures. 
  • Monitor key performance metrics and recommend adjustments to strategy/tactics as needed. 
  • Represent the voice and experience of the disengaged individual, caregiver and communities within the organization. 
  • There is future possibility of managing direct report dependent on the marketing and operational needs of the team. 

BASIC QUALIFICATIONS 

  • BA/BS degree required, MBA or other advanced degree highly desirable 
  • 10+ years of pharmaceutical commercial experience including marketing; innovative marketing approaches and operational success is required 
  • 5+ years of in-line US marketing director experience with focus on omnichannel Marketing experience 
  • Deep understanding of community needs, individuals and caregivers not proactive in care and ways of reaching them 
  • Demonstrated success executing innovative and complex marketing programs that drive performance in a new spaces and new customers 
  • Demonstrated ability to lead and influence collaboration with varied internal stakeholders to improve activation performance. 
  • Demonstrated ability to track KPIs and align with business goals across brands and cross functional colleagues 
  • Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries and leading a high-performing team 
  • Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management 
  • Strong analytical skills; detail and action oriented; creative 
  • Self-motivated and a team player 
  • Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment 
  • Experience working across diverse customers, communities and disease states; rare disease or specialty experience strongly preferred 
  • Product launch experience preferred 

Key Qualities: 

Deep omni-channel experience 

Strong negotiation skills and emotional intelligence 

Deep desire to apply marketing skillset to new customers and innovative spaces 

Highly influential and strong communication skills without direct authority

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

LAST DAY TO APPLY: 01/10/2024

Work Location Assignment: Flexible

The annual base salary for this position ranges from $149,200.00 to $241,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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