Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
Your Role and Responsibilities
Ecosystem Marketing is the face of IBM Marketing to the Business Partners – collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings and the market trends aligned to their coverage area – what’s important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.
The Ecosystem Marketing Engagement Specialist – Service Partners is a role dedicated to providing marketing support to a defined set of named partners and/or brand. Ecosystem Marketers work closely with sales to drive demand for IBM products, solutionsand services built on IBM technology and to increase mindshare of IBM within the Ecosystem.
Ecosystem Marketers align partner marketing activities with sales targets, Business Units marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, Ecosystem Marketersmanage the pipeline created by Business Partners marketing initiatives, Partner led programs and co-marketing funded programs for their business unit.
Specific responsibilities include:
o Develop a quarterly plan that delivers year to year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand
o Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
o Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly – including reviews to executive worldwide and geo stakeholders.
o Advocate and Integrate business partners into IBM led marketing tactics and events
IBMReferred_LATAM
Required Technical and Professional Expertise
Preferred Technical and Professional Expertise
N/A
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