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Company Overview

Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.

We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:

  • A comprehensive health plan which includes medical, dental, and vision with low premiums
  • 401(k) plan
  • A generous profit-sharing program
  • Free access to on-site fitness center and on-site clinic

Job Summary

Sets, develops, directs the global content strategy, brand voice and copy framework for the Global Marketing & Sales Experience division and Mary Kay Inc. Leads 2 distinct teams of content creators to deliver on the 4 Imperatives of the Mary Kay Strategy. Mary Kay Product Portfolio / Positioning / Marketing and Global Brand Campaigns: Leads the collaboration between Skin Care Research, Clinical and Consumer Evaluation, Product Development, Regulatory Affairs and Regulatory Counsel to ensure that positioning language meets regulatory and legal guidelines in each of our markets. Articulates and translates scientific credentials and manages intellectual property laws that comply with the legal and regulatory requirements of each country that supports the creative strategy and communication direction for the Global Brand Marketing, Regional and country marketing, and sales teams. Designs, conceives, develops, and manages product positioning platforms for skin care, color cosmetics, fragrance and body care products that integrate and reflect the multiple dimensions of market and competitive trends, consumer insights, and MK corporate and regional strategies. Applies a broad spectrum of writing skills to the development of product names, positioning concepts, stories and educational materials that can effectively speak to both the consumer and the independent beauty consultant starting with product competitiveness from initial positioning to final marketing campaigns. Directly impacts our strategic imperative that supports easy to sell and easy to understand products that are relevant to our target consumers. Applies creative content direction to ensure strategic message consistency across all communication channels. Mary Kay IBC Brand Experience – Elevating the Opportunity: Directs and develops content strategies and omni-channel content that will advance new ways to elevate the opportunity. Applies deep knowledge of the Mary Kay business and our IBC to deliver best in class creative content solutions across all communication channels including social media, print, video, and web. Creates and develops relevant content solutions that are scalable, customizable, and adaptable based on global market variations and needs. Directly impacts our strategic imperative to Elevate the Opportunity in All Markets through developing a messaging framework[s] for Marketing the Opportunity and Marketing the Advisor. Partners with Vice President Corp Comm. to curate brand building Pride Points. Brand ID / Brand Voice / Brand ID For HER. Leads and directs the content and writing direction for all Mary Kay global brand guidebooks. Proactively seeks out and responds to individual market needs, ensuring that all regions have the customized information and strongest product claims language they need to launch products that are easy to understand and easy to sell. Establishes a vision for our products that the regions, consumers and IBCs can embrace. Sustained ability to lead and influence, building credibility, rapport and strong partnerships with cross-functional teams. Solid ability to “sell” ideas and make product positioning recommendations to senior management that delivers on corporate strategic initiatives. Interacts on a regular basis with Chief Experience/Marketing Office, Chief Legal Counsel, Chief Innovation Officer, Product and Science, and Vice President Product Stewardship Research and Development, and Region Vice Presidents of Marketing and Sales.

  • Content Strategy: Responsible for overseeing and developing content requirements across a product life cycle and generating content strategy deliverables which constitutes planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs. Applies deep knowledge of the Mary Kay business and our IBC to deliver best in class creative content solutions across all communication channels including social media, print, video, and web. Creates and develops relevant content solutions that are scalable, customizable, and adaptable based on global market variations and needs. Working with the Region Marketing and Sales Vice Presidents, leads the development of compelling marketing materials that enable and empower the global Independent Sales Force to share the Mary Kay Opportunity and the Mary Kay Ash’s story with confidence is a highly competitive environment to inspire entrepreneurs around the world.
  • Creates Product Positioning Differentiation within the expanding Mary Kay portfolio. Provides Consumer Target Expertise including the preference nuances around the world. Serves as a Competitive Expert to help reinforce our products competitive advantage. Understands the skin’s aging process and educates our sales force in easy to sell language that meets the unique local market regulation and legal requirements in all 35+ markets.
  • Leads the team that manages the overall operations of the Look catalog including copy content, visual direction, specific global market needs and adaptations while producing a brand enhancing catalog that also supports the sales force in their business. Motivates and inspires Look team to produce brand enhancing work while also trouble shooting and resolving any issues that may arise.
  • Able to write in technical dermatologists' terms for industry trade media outreach. Understands how the active ingredients in the products provide efficacious results and translates the technical terms to educate our sales force via in-depth Positioning Stories and Product education that meets the unique local market regulation and legal requirements in all 35+ markets. Communicates and educates on how the technical ingredients within our product portfolio works together to create complimentary regimens while meeting all local market regulation and legal criteria. Able to craft new available unique product names that fight through the clutter to appeal to the appropriate target. Understands the legal trademark and risk assessment process for all 35+ markets Partners with legal team to maintain our trademark position on over 400+ names
  • In partnership with PPSP Managers, generates presentations to the regional teams that showcase new product concepts, with the end goal of securing regional launch commitment. Develops high-impact and complex positioning strategies on a global basis, including product concepts for research, product positioning stories, product power statements, and product education materials for sales force training and use. On assigned projects, interviews SCR scientists and conducts own research to ensure that key ingredients and benefits are presented in compelling, consumer-friendly language that will make Mary Kay products easy to sell, easy to love and that will build customers for life. 
  • Manages the development of key naming strategies for product collections, individual products, color trends and shades, ensuring that name options are relevant and can be understood on a global basis. Initiates conversations with IP and regulatory teams to validate acceptance of names from regulatory and trademark perspectives, navigating the often-grey areas of regulatory and legal feedback and developing alternate options as needed. Partners with PPSP team, Global Brand Marketing team, Skin Care Research, Regulatory and Consumer/Clinical Evaluation teams in guiding the development of CCE questionnaires that will ultimately provide claims support for and drive the development of positioning strategies/platforms. Collaborates with communicates Consumer Insights, PPSP team and Global Brand Marketing team to evaluate and determine research objectives and recommend/create/develop multiple positioning concepts for consumer and sales force research. 
  • Provides direction and facilitates the development of relevant skill sets, business acumen and accountability for Sr Copywriters and Copywriters. Ultimately accountable for the successful completion of projects assigned to direct reports. Acting as a project manager, evaluates deliverables needed and determines assignments based on individual skill set. Provides initial direction to writers and feedback at various check-in points, ensuring that each project ultimately delivers on objectives and meets established timelines. In partnership with Legal and Regulatory, co-leads the Product Inquiry Response Team, responsible for drafting, reviewing and aligning on various types of product related responses to markets around the world. Seeks approval from Executive team, creating a data base of official written responses to markets.
  • This job requires on-site work at a Mary Kay facility. 

Experience: 10+ years marketing experience

Education: Bachelor/University Degree Marketing or equivalent

Additional Skills & Abilities

  • Superior interpersonal, presentation and highly-developed communication skills with a thorough knowledge of writing techniques, creative writing approaches, English, and grammar is required. Must possess the ability to adapt writing style to a variety of audiences. Ability to synthesize vast amounts of information from a variety of sources in order to develop and recommend product positioning platforms to the highest levels of senior management is required.
  • Ability to synthesize and incorporate scientific information and the regulatory requirements of 35+ countries to ensure that packaging, product education and marketing copy is compliant.
  • Must have creative and conceptual skills and be able to use this talent in the creation of all aspects of product positioning. Must be an innovative thinker. Must be able to turn product positioning language into compelling visual documents that will excite, inform and educate corporate and regional teams.
  • Proven product management skills in order to adapt quickly and effectively to changing priorities and regional needs, with the ability to think fast and provide workable solutions to avoid timeline delays, is required.
  • Must be able to motivate and influence others, work in team environment, to evaluate client direction in terms of objectives and purpose and effectively solve problems and make recommendations that are actionable and in line with overarching strategies.
  • Must be able to work on several projects simultaneously and develop workarounds to keep a project moving forward when deadlines are in jeopardy.
  • Strong willingness to maintain an open mind and accept input from others, and maintain flexibility in consolidating multiple points of view.
  • Must have supervisory experience with a proven ability to lead and develop direct reports, including full-time/contract copywriters.
  • Must be detail oriented and have the ability to be factually accurate.
  • Must have good working knowledge of Microsoft Office Suite in order to create presentations, etc. and the ability to work with project management systems (Agile).
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Confirmed 21 hours ago. Posted 10 days ago.

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