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Bloomberg Live Experiences deliver compelling, news-making convenings that harness the power of our global, wide-reaching newsroom and enable our premium audiences with the actionable insights and meaningful connections they need to succeed in work and in life.

The Marketing Manager will be responsible for generating demand and driving an audience for Bloomberg Live events. This role will be responsible for the coordination of demand generation marketing campaign initiatives specifically for the Bloomberg Green Festival, working closely with our in house creative studio in order to achieve overall business and marketing goals. This role will work closely with programming, marketing and audience development teams to ensure alignment with overall event goals and target audiences.

We are looking for a marketing athlete with deep expertise in integrated marketing campaigns with a focus on digital, email, social and earned channels . You should be comfortable working in a fast-paced environment, and skilled at balancing multiple priorities as well as being a creative, innovative problem solver. You should have experience in event marketing and have a personal curiosity about news and current events. You’re always on top of the latest digital trends and bring new ideas to the table.

WE’LL TRUST YOU TO: 

Marketing Strategy 

  • Develop the go-to-market plan for the Green Festival , that will drive awareness and ticket sales. Use the consumer marketing go-to-market process to make the most of the full ecosystem of available channels.
  • Create positioning and messaging that differentiates our events in the market and drives successful launches. Specifically ensure appropriate alignment with the broader consumer marketing value proposition positioning and system, both benefiting from and contributing to our consumer brand equity.
  • Monitor and analyze performance, industry trends, and competitive landscape, adjusting strategies and plans as needed to ensure continued growth.

CAMPAIGN DEVELOPMENT:

  • Write inspiring creative briefs ensuring we produce outstanding creative.
  • Work in collaboration with the marketing, subscription, audience development and programming teams to develop content-driven campaign materials across a variety of channels and platforms that will best achieve business goals
  • Work with cross-functional colleagues on all marketing implementations including email marketing, trafficking house-ad-inventory usage, website, social and paid advertising. 
  • Work with the commercial teams to understand event sponsor needs and come up with creative solutions, campaign ideas and integrations for brands. 

CUSTOMER EXPERIENCE :

  • Partner with the digital product and audience teams on developing the consumer journey. Map out and visualize how a customer discovers, considers, purchases, experiences and shares our events. 

AUDIENCE: 

  • Work closely with the audience team on all matters relating to audience development for ticketed and non-ticketed events
  • Oversee market research and customer insights, using data to inform product positioning, go-to-market plans, and promotional strategies.
  • Partner with the audience team to generate direct and indirect incremental subscription revenue for Media, working with the digital team to ensure events focus on audience engagement, brand awareness, brand recognition, and additional consumer acquisition for the subscription business.

CULTURE BUILDER: 

  • Be Ambitious. Be Generous and lead by example – be a collaborative colleague, specifically when working with cross-functional teams. 
  • Build and maintain strong relationships with industry influencers, partners, and media to amplify product awareness and credibility.

YOU’LL NEED TO HAVE:

  • 5+ years proven experience in marketing, specifically digital marketing, events or content marketing or an agency background. 
  • A self starter mindset. The ability to problem solve across multiple teams and partners.
  • A storyteller approach. The ability to craft compelling stories people will connect with. 
  • Experience driving multichannel marketing campaigns.
  • Deep understanding of the paid media landscape, industry trends, regulatory environment, and marketing measurement/attribution.
  • Solid analytical and quantitative skills with a demonstrated ability to interpret and leverage data to illustrate impact and drive decision making.
  • Experience briefing and working with creative teams.
  • Tight-knit collaboration skills and ability to lead multiple projects at once in a fast-paced environment.
  • Consistent track record of driving growth.
  • Energy, enthusiasm and the ability to work well with a team in an entrepreneurial environment. 

IF THIS SOUNDS LIKE YOU:

Apply if you think we're a good match. We'll get in touch to let you know that the next steps are, but in the meantime feel free to have a look at: https://www.bloomberg.com/company/careers/working-here/media/?tactic-page=588594 

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law. 

Bloomberg provides reasonable adjustment/accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job or to perform your job. Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you would prefer to discuss this confidentially, please email AMER_recruit@bloomberg.net (Americas), EMEA_recruit@bloomberg.net (Europe, the Middle East and Africa), or APAC_recruit@bloomberg.net (Asia-Pacific), based on the region you are submitting an application for. 

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Confirmed 17 hours ago. Posted 16 days ago.

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