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BluePearl Pet Hospital is hiring a dynamic and inspiring leader to serve as Vice President of Client Engagement who will partner closely with Operations to enhance our client experience. Reporting to our Chief Operations Officer you will focus on increasing client volume and awareness of specialty and emergency medicine and reinforce BluePearl as the provider of choice. The Vice President of Client Engagement leads all strategies, initiatives, and programs related to brand management and reputation, demand generation, and client experience.

This position is based in Tampa, Florida and will work at our headquarters with up to 30% travel, relocation assistance may be available. 

Key Responsibilities

  • Owns end-to-end customer experience journeys, insight gathering, and strategic measurement; collaborates to drive alignment on customer experience objectives throughout the organization.
  • Grows BluePearl’s data-driven client acquisition strategy focusing on building rapid analytic loops to drive constant insights, iteration, and optimization.
  • Provides strategic planning and execution including market and related product positioning, insight into appropriate distribution channels required to maximize revenue attainment, market research/competitive analysis, go-to-market sales tools, customer segment selection, and penetration plans.
  • Provides strategic oversight on our interactive strategy and development of online marketing that positions BluePearl as the leader in specialty + emergency veterinary care, including paid media, SEO, and others.
  • Leverages referring community and client insights to create an unparalleled client experience emphasizing the criticality of excellent health outcomes and supporting business outcomes.
  • Develops measurement frameworks to evaluate client experience effectiveness, identifying key metrics that align with business goals.
  • Champions organizational change initiatives that support a future-focused client experience vision, advocating for resource allocation, process improvements, and technological investments.
  • Delivers regular reports to executive leadership and broader organization, showcasing progress, ROI, and strategic insights from client experience initiatives.
  • Collaborates with Digital Enablement and other stakeholders to integrate technological advancements with client experience initiatives, ensuring seamless and personalized member experiences.
  • Embeds a client and pet focused philosophy across the organization, fostering cross-functional collaboration and a unified approach to delivering superior service, keeping the client and pet at the center.
  • Ensures implementation of strategic marketing plans and associated programs for driving existing client growth and new client acquisition, both business to business and direct to consumer.
  • Ensures marketing is in accordance with brand positioning and business objectives.
  • Develops and implements marketing activities to increase consumer awareness and demand for BluePearl.
  • Promotes positive relations with partners, vendors, and distributors.
  • Manages outside marketing and branding consultants.
  • Leads team that supports BluePearl’s growth through execution of all segment and channel strategies.
  • Other job duties as assigned.

The successful candidate will have:

  • Master’s degree in marketing, related field, or equivalent combination of education, training, and experience required.
  • 10+ years relevant experience required.
  • Experience supporting multi-site organizations in the veterinary, retail or related fields is a plus.
  • Requires critical thinking skills and decisive judgment.
  • Must be able to work in a stressful environment and take appropriate action.
  • Excellent interpersonal, organizational, prioritization of work, and problem-solving skills.

Why choose BluePearl?

As the premier specialty and emergency veterinary organization we strive to advance the profession through our dedication to continuous learning, medical quality improvement, medical leadership training, and many other initiatives. Through our network of hospitals across the country our investments in the profession have far reaching positive impacts, and leaders in our organization have an opportunity to drive that progress.

We value your health and well-being as an Associate by providing you with the following benefits:

  • Comprehensive benefits package including medical, dental, vision, paid time off, parental leave, and floating holiday plans, 401(k) and life insurance options.
  • Company-paid Short-Term and Long-Term Disability
  • Flexible work schedules.
  • Access to 12 mental health care sessions annually at no charge to you, and other well-being resources through Lyra, an online mental health support platform.
  • Annual company store allowance.
  • Trupanion pet insurance and discounts to our associates for pet treatments, procedures, and food.

BluePearl is committed to a diverse work environment in which all individuals are treated with respect and dignity. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, creed, sex, age, disability, genetic information, marital status, citizenship status, sexual orientation or affectional preference, or gender identity or expression, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. We are an Equal Opportunity Employer and a Drug Free Workplace.

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Confirmed 4 hours ago. Posted 3 days ago.

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