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JOB SUMMARY

This position is responsible for strategically building and executing comprehensive digital service programs for hotels in the assigned area, within the corporate-based Digital Service team. The Manager, Digital Consulting, MDS China, will support both MDS China Standard & Premium Programs. . Programs are focused on providing a comprehensive spectrum of tactics including, but not limited to: SEO, HWS Content, OTA Content, Paid Media, JV related tactics, and Digital F&B platforms etc in which the goal is to provide custom hotel-level digital activation, optimization and reporting to drive direct bookings and increase online awareness across a wide spectrum of services.

The Manager, Digital Consulting, MDS China, serves as the primary point of contact with hotels. This individual strategizes, plans, directs and coordinates activities across multiple digital work streams to ensure strategies and tactics are implemented according to the digital business plan to meet hotel objectives. The Manager, Digital Consulting, MDS China will develop and deliver customized digital business plans to key hotel stakeholders. The Manager, Digital Consulting, MDS China, is responsible for ensuring the successful execution of program activities and deliverables in a timely matter, within budget and delivers comprehensive reporting against defined metrics. This position may lead an executive, Digital Consulting, MDS China, depends on the number of hotels served in the dedicated areas.

Marriott Digital Services (MDS) is an in-house digital services team. MDS provides hotels with a variety of digital services, and functions as an agency-like model within the Global Digital Services organization.

CANDIDATE PROFILE 

Education and Experience 

  • 4+ years’ experience in an online agency or client services position is required or equivalent experience.
  • 2+ years of digital marketing experience preferred, experience with hotels a plus.
  • BS/BA degree from an accredited university in Business Administration, Marketing, Hospitality, or related major.

CORE WORK ACTIVITIES 

Managing Work, Projects, and Policies 

Delivers against all aspects of the Digital Service’s programs. This includes:

Ensures effective client communication

  • Schedules and leads all client calls throughout enrollment period.
  • Collects hotel specific information from clients regarding needs and expectations, answers questions about the program, digital channels and Marriott initiatives.
  • Ensures appropriate documentation is delivered throughout program engagement.
  • Monitors the impact of the program versus goals and proactively communicates with clients about need for changes in strategic direction.
  • Build and maintain long-term relationships with new and existing properties through open communication.

Manages program deliverables within expected timelines

  • Ensure programs provide a cohesive digital strategy, through the use of search, social content and reporting tactic execution.
  • Manage all program tactics to ensure deliverables are met and executed on-time.
  • Coordinates with operations team, paid media teams and vendors to guarantee all program deliverables are executed on time.
  • Reviews all client deliverables to ensure that they are on strategy and meet quality expectations.
  • Establishes digital key performance indicators (KPIs), and adjusts program strategy and tactics based on client needs.
  • Develops customized digital business plans and presents to hotel stakeholders in-person.
  • Makes strategic recommendations for additional services/tactics to enhance program to meet property goals.
  • Engages in frequent, active engagement with corporate Digital team(s) to ensure alignment, pull-through, and two-way communication about the status, performance, opportunities, and issues related to digital programs and initiatives.
  • Identifies and deploys resources required to execute program tactics and coordinates with project teams to resolve or escalate performance issues.

Analyzes results and reports on progress

  • Monitors program results and business goals on a monthly basis, exercising critical and analytical thinking of results.
  • Builds quarterly reports to illustrate the impact of digital marketing initiatives and program tactics across various online verticals.
  • Schedules and leads quarterly meetings with clients to communicate program results; provides insights and answers questions about hotel performance in the respective digital channels.
  • Proactively looks for opportunities and makes recommendations for additional services/tactics to enhance the program.
  • Answers hotel/owner questions, as appropriate.

Maintains client satisfaction and retention

  • Meets goals as defined by client satisfaction survey and annual renewal targets.
  • Proactively identifies add-on service opportunities to promote additional hotel customization and program evolution.
  • Ensures consistency in service throughout the program agreement and when hotels are due for renewal, solicits reenrollment.

Supporting Operations

  • Works with internal Operations team to guarantee program tactics are executed on-time and at a high-quality.
  • Provides feedback to continually improve work processes and systems that support program execution.
  • Solicit feedback from properties to ensure program tactics meet their needs and demands.
  • Assists in successfully onboarding and training new employees.
  • Actively participates and engages in internal and external special projects to broaden skill set.
  • Engages in frequent communication with Digital Services team through established platforms.
  • Establishes and maintains complete and up-to-date information on all properties status and performance.
  • Supports department-wide efforts to improve Digital Service culture and work environment.
  • Contributes to Digital Services blog.
  • Attends training and conferences to increase subject matter expertise and deepen skills.
  • Actively seeks out opportunities to learn more about the digital industry.

Additional Responsibilities 

  • Attends and participates in all relevant internal and external meetings.
  • Informs, updates, and provides information to managers and co-workers in a timely manner.
  • Presents ideas, expectations and information in a concise, organized manner.
  • Uses problem solving methodology for decision making and follow up.
  • Maintains positive working relations with internal customers and department managers.
  • Manages time effectively and conducts activities in an organized manner.
  • Performs other reasonable duties as assigned by manager.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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Confirmed 19 hours ago. Posted 30+ days ago.

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