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Communication Specialist & Press Officer & Content Coordinator

H&M

Job Description

As a Communication Specialist & Press Officer & Content Coordinator, you contribute to added customer value, a strong brand by securing proofreading of copy in external and internal communications, and by ensuring high quality Media Relations and PR & Communications activities, both internally and externally. You are also responsible for publishing relevant content on the local social channels and managing the channels in crisis situations. You plan, execute, and follow up local PR and communications activities in accordance with H&M Brand guidelines and policies.

Key responsibilities:

  • Plan, execute and follow up on local internal communications activities and support with internal communications guidance.
  • Proofread internal communications material and securing the quality and tone of voice in all translations of material used in the internal communication channels.
  • Set follow up KPIs and goals for organic social content and conduct analysis on how the organic social content performs and suggest recommendations or changes.
  • Build trust and develop H&M’s local general media picture and manage local reactive media relations.
  • Act as local spokesperson on selected topics and develop & maintain your network with key media and other key stakeholders in your region.
  • Identify, monitor, interact and develop a network with current and up-coming journalists and opinion leaders in your market and work proactively (including attending relevant events).
  • Seek opportunities and synergies within the regions of fashion activities, fashion campaigns press release sent outs, local influencer mapping.
  • Based on guidelines and brand tone of voice, proofread all translated copy, and make necessary adjustments to secure a relevant message for customers in Kazakhstan.
  • Proofread all SEO related copy ensuring that the right keywords are used and write copy for internal communications related to H&M store information, local customer communication needs etc.
  • Publish global and local content on local social pages to facilitate the best organic social plan.
  • Moderate social media feeds to create engagement with brand’s followers and support with customer service queries.
  • Point of contact with regional press officer manager in case of negative social media engagement and crisis handling

Qualifications

To be successful in the role as Communication Specialist & Press Officer & Content Coordinator, we believe you can adopt translated copy to local market and brand guidelines. You are also structured and detailed to handle many copy workstreams, incl. daily publishing and execution of local social channels. You have a strong commercial focus with proven ability to drive results and work towards goals.

What you need to succeed:

  • Excellent communication skills
  • Fluent written and spoken Kazakh, Russian and English languages.
  • Strategic experience in Internal Comms & preferably Employer Branding is meriting.
  • Experience from coordinating with many stakeholders and teams.
  • Experience with publishing of social content in Facebook, VK.
  • Good understanding of marketing content and digital channels.
  • Strategic mindset and you are structured, organized, and efficient.
  • Good analytical ability and insights driven.
  • At least 3 years of working experience in at least one of above areas.
  • Experience from managing organic social media accounts.

Additional Information

This is a full-time position with local contract, located in Almaty, Kazakhstan. The Communication Specialist & Press Officer & Content Coordinator is part of Customer Activation & Marketing Department and reports to Content Coordinator & Copywriter Manager.

Sounds interesting?

Apply with your CV in English as soon as possible, but no later than the 31st of March. Due to data policies, we only accept applications through career page.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

Additionally, what’s in it for you: 

  • Stable employment contract in an international company with a unique culture 
  • Hybrid work model (3 days in the office, 2 days WFH) 
  • 25% staff discount for you and your family member 
  • Referral Program for external colleagues joining 
  • Regular feedback from your manager and colleagues, so you can grow 
  • Health insurance after 6 months of working
  • Corporate events and gifts
  • Extensive internal trainings and onboarding program

…& more 

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

Inclusion & Diversity  

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here. 

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Confirmed 20 hours ago. Posted 3 days ago.

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